prca

CubanEight pass the PRCA hallmark of PR excellence!

We’ve had some great news in the CubanEight office this week – we’ve passed the Public Relations Communications Association (PRCA) Communications Management Standard (CMS) – the hallmark of PR excellence. The PRCA is the professional body that represents UK PR consultancies, in-house communications teams, freelancers, and individuals. The association exists to raise standards in PR […]

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The great measurement debate

Everyone knows that measuring return on investment in any area of business is important. And PR is no exception. Key Performance Indicators are central to the success of many PR projects, but debate still rumbles as to a single agreed and standardised form of measurement, So, how do we measure the success of what we […]

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The reopening of the world’s largest shoe collection

We’ve been working on a slightly more unusual campaign over the last few weeks – the reopening of the world’s largest shoe collection, based at Northampton Museum & Art Gallery. Opening its doors once again to the public after a £310,000 refurbishment led by Northampton Borough Council, the collection includes over 12,000 pairs of shoes, […]

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