26th February 2016

Mobile World Congress 2016: three key takeaways

This year a record number of over 100,000 people – a combination of mobile industry & tech enthusiasts and global media –  descended on Barcelona to find out what to expect from the mobile industry and its ecosystem in the near future. Here are three themes that we have taken from this year’s Mobile World Congress.

Virtual Reality

This year virtual reality (VR) took centre stage at Mobile World Congress and it’s no surprise as virtual reality is on course to become a $1 billion global business. When Mark Zuckerberg entered Mobile World Congress wearing a virtual reality headset combined with the Samsung Edge smartphone –  these images of Zuckerberg soon went viral, and the footage was even used in Samsung TV ad later that day; it’s clear this technology is no longer something we will see in the future, it is happening now. The potential of Virtual Reality is the immersive experience and a great way to get users to engage more closely with content and services.

5G

The next big thing to revolutionise the way we connect might be 5G fifth generation wireless technology, this can allow more consumers to get online via a wireless network and respond faster than ever. Nokia has been one of the companies leading the charge in testing 5G. With a range of other companies also testing the technology, or have said they plan to in the near future. The demand for faster mobile connection is a high priority, driven by consumer demand.

Ad Blocking

Ad blocking was another hot topic at Mobile World Congress. The founder of Aquto, a company that creates sponsored data advertising, claimed that 60 percent of mobile users are concerned about their data bills and switch over to Wi-Fi whenever they can to avoid charges. Aquto along with other data advertising companies, were urging brands to consider the effect of mobile ads on users’ phone bills and exploring other ways in which advertising can move forward.

It’s exciting to see the new technology coming out of Mobile World Congress and will be interesting to see how these assimilate into everyday consumer life.