Image Credit: Amazon Echo Look

Big Sister watching you…? We look at the new Echo Look

*image credit: Amazon Echo Look  With an estimated 4 billion selfies already floating around our digital world, news of a new device capable of taking full-length photos or short videos so people can get a 360-degree view of themselves should appeal to the fashion-conscious social media user. Amazon has unveiled its latest innovation – Echo […]

Read More

The Future of PR is Now

While some in PR may remember the days when press releases were sent in the post and the excitement when fax machines were introduced, times have undoubtedly changed. But how much have processes changed? PR professionals are a resilient tribe and the industry’s evolution is a fascinating insight into how we tailor strategies to suit […]

Read More

The power of blogging as an authentic evaluation of your brand

Following on from Kate’s recent blog “Storm in an E-cup: the impact of social media’s ability to speak truth to power”, which talked about the power of social media in orating the public’s outrage towards a brand, I wanted to explore how blogs have become so powerful and why people listen to what bloggers have […]

Read More

Storm in an E-cup: the impact of social media’s ability to speak truth to power

Social Media is fast becoming a force for highlighting injustice and bringing thoughtless prejudice into the public eye. The latest example of this was writ large this week as Asda and Tesco were forced to apologise and remove products from the shelves that played on common stereotypes of mental illness for Halloween costumes. The supermarkets […]

Read More

Online Anonymity – balancing online freedom and etiquette for both business and social

With the rise in internet trolls and cyber-bullying it seems increasingly clear that people don’t behave online as they would do in the “real world”. Naturally, we adapt our language when writing to audiences on different online platforms, but it’s the disproportionate and contentious reactions from the online community to apparently inoffensive statements that have […]

Read More