26th August 2015

Top PR Campaigns of August 2015

1. The top baby names of 2014

This week was the annual release of the top boy and girl baby names by the Office for National Statistics. As ever, the media have a lot to work with in terms of stories – Game of Thrones inspired names like Khaleesi, Arya and Theon are growing in popularity and ‘Frozen’ has inspired 1,000  baby Annas and 537 baby Elsas. Meanwhile Prince George helped increase the popularity of his name, with George jumping three places from last year to be the 7th most popular boys baby name of 2014.

2. Selfridges launches Christmas in August

In August, the 4th floor of Selfridges was turned into a Christmas festive wonderland, a mere 143 days before Christmas! Through beating the other big retailers when it comes to Christmas promotion, Selfridge’s Christmas campaign has already scored coverage in Metro, The Star, Independent, Telegraph, The Guardian among others, proving that sometimes, planning ahead definitely gets you noticed.

Selfridges

3.  Where’s Wally?

During the summer Virgin Trains partnered with Where’s Wally in a nationwide  ‘Where’s Wally? Hunt.’ The campaign aimed to encourage families to get out and about this summer with Virgin Trains. Life size cut outs of Wally and smaller transfers were hidden into train stations across the country over six weeks. The public were encouraged to share their Where’s Wally pictures online through Twitter with the #FoundWally with the chance to win a luxury weekend trip in London.  A successful campaign by families getting involved to travel around the UK in the hunt to find the well-loved illustrated character.

Sunday 19th July 2015: This picture: Wally at Manchester Piccadilly station  Virgin Trains is launching the UK’s first ever “Where’s Wally? Hunt” to encourage families to get out and about this summer. One hundred replicas of the much-loved character are being dispatched today (Monday, July 20) ready for the challenge to begin tomorrow. Wally, who is known to appear in train stations in the famous books created by Martin Hanford, will follow suit in the real world with life size cut-outs and smaller transfers blending into real crowds, cityscapes, train stations and trains along the West Coast Main Line. Manchester, Liverpool and Edinburgh are among cities where replica Wallys can be spotted by the most eagle-eyed travellers. To find out more about the Where’s Wally? hunt and Family Tickets, visit Virgin Trains Facebook and Twitter pages and http://www.virgintrains.co.uk/family-offer/ For a full release please contact Nicola Burton at Hope & Glory on 07892 692 825 or at 07892 692 825  PR Handout - editorial usage only Copyright: © Mikael Buck / Virgin Trains +44 (0) 782 820 1042 http://www.mikaelbuck.com