Guardian 24

Background

Guardian24 is a UK-based firm which, since it was established in 2005, has specialised in delivering complete solutions and services to the ‘lone worker’ market. A BlackBerry® Select Alliance Partner, Guardian24 is the UK and Ireland’s leading supplier of Lone Worker Personal Security solutions, with a track record providing new capabilities widely adopted by others.

Brief to CubanEight

To position Guardian24 as thought leaders on lone worker business issues in the UK.

Campaign strategy

The key objective for the PR campaign was to position Guardian24 as thought leaders on lone worker business issues, to the wider business and public sector audiences.

Tactics / activity

CubanEight initially launched the Guardian24 BlackBerry partnership and BS compliant app at MWC in 2010, this involved briefings with key media such as Mobile News. Further to this launch CubanEight introduced Guardian24 to key media through briefings and news.

To position Guardian24 as an experienced thought leader CubanEight also worked with partner bodies (BlackBerry), placed key case studies and entered awards. Following activity in 2011 Guardian24 won Research and Development Project of the Year at the UTV Business Eye Awards and were highly commended in the Best Innovative Use of IT category at the Belfast Business Awards.

Campaign outcomes

To date the campaign has achieved 79 pieces of coverage across key media as well as key business objectives. Since its introduction, Guardian24 has grown a client base of 32,000 users.  As a result Guardian24 are in a position to offer services in Europe and the US.