Logic3

Background

Logic3 sells a range of audio, mobile and gaming accessories. It is known for providing high quality, but affordable products. In a competitive consumer technology market place it was integral to make its products stand out from the crowd.

Brief to CubanEight

When launching its ‘new collection’ a range of six iPad and iPhone speaker docks, Logic3 needed PR to raise awareness of the products including reviews and group tests and briefing media regarding the uniqueness of each product.

Campaign strategy

Presenting the range of products as offering solutions to individual needs and sectors of the audience – for example iPad speaker docks suitable for the workplace, iPhone speaker dock with CD player suitable for mother’s day etc.

Tactics / activity

• Media tour to meet with key journalists, present the new products and their unique offerings
• Reviews programme – facilitating reviews with key media
• Competitions – identifying and arranging
• Targeted media alerts with relevant news hooks – e.g. iPad2 launch, Mother’s day etc.

Campaign outcomes

58 pieces of coverage over a 5 month period, with generally positive attitudes towards the products. 17 media briefings arranged and attended, which led to Logic3 being firmly back on the agenda for many journalists.