Sojern

Background

Sojern is travel’s leading data-driven performance marketing engine. Through its Sojern Traveller Platform and billions of traveller intent signals across online and mobile channels, Sojern puts more heads in beds and travellers in town for its clients worldwide.

 

Brief to CubanEight

Brief

CubanEight worked with Sojern to raise the awareness of smart retargeting strategies to travel brands and organisations in the UK, specifically within the key audience area of digital marketing.

Strategy

CubanEight worked with Sojern to position it as a leader in smart retargeting. Sojern was to be presented as the innovative frontrunner for travel brands looking to increase their digital marketing efforts. This was done using PR activity to drive data stories from Sojern and show its team as thought-leaders and experts in this field.

  • Utilising Data – CubanEight took Sojern’s Quarterly Data Reports to create strong stories to be placed across various Traveller verticals and marketing press
  • Thought-leadership – CubanEight secured various briefings in Traveller, Marketing and Entrepreneur to present its senior team members as experts in the smart retargeting industry for features
  • Changing Perception through Education – Key messaging from Sojern is that marketers must utilise their data smartly to improve retargeting strategies. CubanEight developed and secured by-lined articles to educate audiences on how to smartly harness and use data, therefore showcasing Sojern as leaders in the space