Company & Product Launches

Whether you’re considering a high-profile product launch event or a ‘soft’ media relations campaign to get your company or product off the ground, CubanEight has a plethora of experience in injecting ‘oomph’ into brands, products or services as they launch.

The CubanEight team has launched a range of company, service and product. From larger international brands such as BlackBerry to new, challenger firms such as the UK utility company First Utility, plus many others including Mangahigh.com, TDX Group and Advertising.com, we can help maximise brand presence at launch to set the pace for the maximum awareness moving forward.

With any launch, our core focus is on making sure any PR activity has an impact which clearly links back to the original aims and objectives of the brief. This could be specific goals – for example engagement with a certain number of journalists or bloggers, or a certain number of product samples being sent to your top tier media groups – or the need to create a slightly less tangible but equally vital ‘buzz’ about your launch on social media.