Content creation has evolved from a ‘nice to have’ element of PR activity to become a vitally important element of any PR campaign. With an ever increasing array of online publications and growing pressure on all media outlets to deliver fresh and new content throughout the day, being able to offer your media and influencer audiences good, balanced content can make or break your PR work.
Most importantly, we know how to create content that will be interesting to your target audience and make media outlets want to take and publish your content above your competitors.
We do this by firstly getting under the skin of your business and its people to understand the tone, style and approach you take. This means that any content creation will start to emulate your organisation’s ‘voice’ and personality.
We then look at the types of ‘bigger picture’ issues that your business can relate to and comment on so that we can make content interesting, topical, relevant and engaging.
CubanEight can help with all of the essential content creation needed as part of a PR campaign from press releases, case studies, through to whitepapers, and by-lined articles.
For examples of our content creation work see our work with Northamptonshire Enterprise Partnership.