Thought-leadership

Thought leadership and opinion-led PR is invaluable in helping your brand stand out from the crowd.

Working with you to identify suitable themes and issues, we can advise you on the types of ‘big topic’ issues which will gain media interest to enable us to position your organisation and key staff as experts in their field.

This type of thought leadership work will, over time, develop your organisation as an expert in its field, and a voice of authority on the issues that are at the heart of the services and / or products you offer, whether to a business or mass-market audience.

We pride ourselves on being able to get under the skin of the issues and topics that are relevant to your business, getting to grips with the level of detail required to enable us to present an informed and intelligent view on how such topics could form the basis of thought leadership content for use with key audiences, whether the media, other key influencers such as analysts, or indeed your end customers.

Whether you need help developing an in-depth whitepaper or report, or a lighter but impactful blog post or article, we can help, providing you with recommendations on topic and style through to production of the end content. Along the way, we’ll also undertake our own research to provide a fully-rounded view and opinion on the issue in question.

An effective thought leadership programme – whether an ongoing part of your overall PR campaign or an ad-hoc addition from time-to-time –can be an invaluable way to align you and your business with relevant and interesting ‘big picture’ issues, giving your audience and customers the confidence that your brand is the one to choose above others.

For examples of our thought leadership work see our work with Outbrain and Guardian24.