Our News

Mobile World Congress 2019

Mobile World Congress 2019 has been and gone in what seems like a flash, and I wanted to share some thoughts from those sunny few days in Barcelona.The show news was dominated by the buzz around the launches of the newest foldable phones. Samsung unveiled its new Galaxy Fold, LG showcased the LGV50 ThinQ and […]

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Top social media trends for 2019

Year on year, we see the use of social media increasingly enhancing brands’ reputations across the world and creating an engaging level of interactivity. Social media can bring businesses and customers together, building a closer relationship. However, with the constant improvements, new features and updates, it can get confusing as not all features will work […]

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Team fundraising update

Charity is important to us here at CubanEight. Every year we get together as a team and choose a charity that we would like to raise money for. Once chosen we plan a calendar of fundraising events to raise as much money as we can with the help of donations from friends, family, colleagues and […]

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Does your PR reporting measure up?

Demonstrating ROI from your PR activity With improving the ROI of their marketing topping the priority list of the majority of CMOs, it’s worrying that research from Forrester reveals that over three quarters of them (77%) also cite their inability to measure results as a top concern. Indeed, 82% of marketers report that they have […]

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AirHelp and Rufus Leonard join CubanEight client roster

We’re delighted to be heading towards the end of the year by announcing two new client wins. Following competitive pitches, we have secured ongoing retainers with the world’s leading flight compensation company AirHelp and brand experience agency Rufus Leonard. AirHelp helps passengers claim the compensation which they are entitled to if their flights are delayed […]

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2019 – the year marketing really enters the Age of Human?

Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]

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The importance of content and how to maximise it for any PR campaign

Peanut butter and jelly, bacon and eggs, burger and fries – some things just belong together, and quality content and PR is another perfect pairing. Despite the fact that PR and content work so well together, many marketing and communication leaders mistakenly choose one over the other. The truth is that content is increasingly becoming […]

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