9.00am – My days starts by checking the newspapers for any key stories for our clients, or heading to a meeting. If we’re working on a major news story I’ll usually kick off the day by checking the news agenda and then pitching to journalists.
10am – We’re often in London or elsewhere to meet clients for planning or update meetings, or catching up with journalists to tell them about upcoming stories or projects.
12.30pm – If I’m out and about I’ll grab lunch, and checking news sites and social media on my iPhone to get any updates. In the office, I try and eat healthily and often try to get out for a quick walk to up my daily step count (a pedometer is on my Christmas wish-list!)
2pm – Writing is a major part of my role, so I usually spend at least part of my day putting pen to paper (or finger to keyboard) – either preparing press releases, pitches, blogs or by-lined articles. We also act as the press office for a number of clients, so I might spend some time responding to media enquiries or preparing spokespeople for interview.
3.30pm – Keeping up to date with clients and any other partners here and in the US and Europe is also central to my day, so I’ll catch up with key contacts on conference calls, Skype or over email to ensure we’re joined up and working in the right direction.
4.30pm – To keep accounts on track we’ll often have a quick team catch up internally to look at what we’ve achieved and what needs to be done going forward – this can vary from features pitching, targeted media relations, identifying events and awards, or research.
8th August 2012