Hi there, I’m Mary, the new grad at Cuban Eight. I wanted to give you an insight into the real life of a PR exec.
The reality I have experienced so far is that PR requires you to be proactive, creative and very organised. Since starting work in November, I’ve been thrown in at the deep end with national client conferences in London, media relations and getting to grips with writing, tracking coverage and planning. But I think that the best way to learn is to do, and this has definitely been the case over the last few months.
I am responsible for tracking the client coverage that comes in, whether that be in newspapers, online or broadcast. This can sometimes be a big job, especially after a national sell-in (like one for Renaissance Learning we did last week with over 30 pieces coming in) but it’s great to see all the coverage we have secured.
I also do daily news and social media roundups for clients, keeping on top of all the relevant national and regional news and sending it to our relevant teams and clients. One of the most interesting things about working in a consultancy is the way that you have to put your different ‘hat’ on for each client. But this means the work is always fast-moving, interesting and keeps you switched on throughout the day.
One of the clients I have become more involved with is The Direct Selling Association, where I have placed goody bags for competitions, and three pieces of coverage online. I have to say, seeing the byline I secured go up online has been one of the highlights of my time so far.
I’ve also been lucky enough to go on a training course with the PRCA, taught by a stalwart figure of PR who delved into the real role of PR in business, and had some great anecdotes from his career. It was also great to meet people who work as in-house PR for companies rather than for external consultancies, as we discussed how our techniques may differ though our goals remain similar.
My job at CubanEight has been a great start to my PR career, especially as I have gained huge insight into the way the media operates. I’m lucky in that CubanEight has a very broad range of clients, from technology to more consumer-focused, which is giving me great experience across different sectors of PR. I work in different teams across a range of clients, meaning no day is ever the same.