The Yahoo acquisition of content curation app Summly for a reported £18million had us all talking in the office last week. We weren’t just in awe of Summly founder Nick D’Aloisio’s new found wealth, the story also revealed some interesting things about Yahoo’s positioning. For our take on the story read Annabel’s guest post over […]
Everyone knows that measuring return on investment in any area of business is important. And PR is no exception. Key Performance Indicators are central to the success of many PR projects, but debate still rumbles as to a single agreed and standardised form of measurement, So, how do we measure the success of what we […]
Disclaimer – I know it’s cheesy, but it really is true – no two days at CubanEight are ever the same! 9.00am – My days starts by checking the newspapers for any key stories for our clients, or heading to a meeting. If we’re working on a major news story I’ll usually kick off the […]
The London 2012 Olympics has been seven years in the making. The scope of the event is vast, from building the infrastructure to stage the Games, to informing Londoners of the disruption, to the logistics of moving athletes and their equipment around the city. With the opening ceremony upon us, it is a great time […]
There is a new social network on the scene, and I have to admit that I for am becoming slightly obsessed with it. Pinterest is an online pin board – you can pin images you like from around the web on to your own boards, and follow other people’s board that interest you. So I’ve created […]
We’re getting very excited in the CubanEight office as Mobile World Congress, the world’s largest mobile industry conference and exhibition approaches. Held from 27th February to 1st March in Barcelona, the show brings together mobile operators, device manufacturers, app developers and technology providers from across the world. This year three of our clients are exhibiting at the show […]
We finally got round to putting up some Christmas decorations in the office last week and together with a few some mince pies, we’re all starting to get into the festive spirit. But for the time being it’s business usual as there’s still lots to do before Christmas, not least wrap up a few last […]