PR strategies to support business continuity

For all businesses and their marketing and PR teams, life under lockdown is not without its challenges – but, of course, they’re small fry compared to those directly affected by coronavirus, those without work or our essential key workers. Over these past few weeks, the comms and marketing industry has transitioned to life in the […]

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Building brand trust as we navigate the New Normal

Although PR and marketing professionals are protected from the daunting frontline challenges being faced by healthcare and other key workers, many have experienced a huge upsurge in work in the past couple of weeks. For many businesses, a new financial year has just begun with revenue targets that have had to be completely re-forecast and […]

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Strategies to make your communications budget work harder for your business

Despite shrinking budgets the pressure on marketers to drive growth shows no sign of letting up. 1 in 5 decision makers expect cuts to their marketing budgets next year and the need to do more with less continues to shape budget allocation as CMOs move towards technology-enabled, digitally capable models. All areas of business are coming […]

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Does your PR reporting measure up?

Demonstrating ROI from your PR activity With improving the ROI of their marketing topping the priority list of the majority of CMOs, it’s worrying that research from Forrester reveals that over three quarters of them (77%) also cite their inability to measure results as a top concern. Indeed, 82% of marketers report that they have […]

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2019 – the year marketing really enters the Age of Human?

Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]

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CubanEight shortlisted for the B2B Tech PR Agency of the Year

It’s always satisfying to receive independent recognition of the great work that the CubanEight team does, so we’re delighted to have been named amongst the elite UK teams and agencies that have produced exceptional marketing, delivered outstanding results and exceeded business targets throughout 2017 and 2018. Marking our exceptional work in technology PR, CubanEight has […]

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Game on for tackling gender equality?

With seemingly every Tom, Dick and Harry (or should that be Harriet?) jumping on the media bandwagon for this year’s International Women’s Day, there were some particularly interesting reads in the FT’s Women in Technology supplement on ways to tackle the gender gap in the technology sector. After-school coding clubs, cyber security competitions and video […]

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Three Trends to Move Markets in 2018

With GDPR set to have a major impact on communications over the coming months, it’s difficult not to agree with Rana Foroohar’s description of data as “the new oil” of 2018, “the most valuable commodity of the digital age”. Her thoughts on changing regulations in the tech sector, the impact of millennials dominating our workplaces […]

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Image Credit: Amazon Echo Look

Big Sister watching you…? We look at the new Echo Look

*image credit: Amazon Echo Look  With an estimated 4 billion selfies already floating around our digital world, news of a new device capable of taking full-length photos or short videos so people can get a 360-degree view of themselves should appeal to the fashion-conscious social media user. Amazon has unveiled its latest innovation – Echo […]

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