For all businesses and their marketing and PR teams, life under lockdown is not without its challenges – but, of course, they’re small fry compared to those directly affected by coronavirus, those without work or our essential key workers. Over these past few weeks, the comms and marketing industry has transitioned to life in the […]
Although PR and marketing professionals are protected from the daunting frontline challenges being faced by healthcare and other key workers, many have experienced a huge upsurge in work in the past couple of weeks. For many businesses, a new financial year has just begun with revenue targets that have had to be completely re-forecast and […]
Despite shrinking budgets the pressure on marketers to drive growth shows no sign of letting up. 1 in 5 decision makers expect cuts to their marketing budgets next year and the need to do more with less continues to shape budget allocation as CMOs move towards technology-enabled, digitally capable models. All areas of business are coming […]
Long gone are the days of PR as a nice to have. Communications is a critical element of any good business and PR now makes an essential contribution to commercial objectives. Equally, demonstrating the ROI of PR and communications activity is part and parcel of any good CMO’s role. Far from being poles apart, the […]
Demonstrating ROI from your PR activity With improving the ROI of their marketing topping the priority list of the majority of CMOs, it’s worrying that research from Forrester reveals that over three quarters of them (77%) also cite their inability to measure results as a top concern. Indeed, 82% of marketers report that they have […]
Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]
It’s always satisfying to receive independent recognition of the great work that the CubanEight team does, so we’re delighted to have been named amongst the elite UK teams and agencies that have produced exceptional marketing, delivered outstanding results and exceeded business targets throughout 2017 and 2018. Marking our exceptional work in technology PR, CubanEight has […]
With seemingly every Tom, Dick and Harry (or should that be Harriet?) jumping on the media bandwagon for this year’s International Women’s Day, there were some particularly interesting reads in the FT’s Women in Technology supplement on ways to tackle the gender gap in the technology sector. After-school coding clubs, cyber security competitions and video […]
With GDPR set to have a major impact on communications over the coming months, it’s difficult not to agree with Rana Foroohar’s description of data as “the new oil” of 2018, “the most valuable commodity of the digital age”. Her thoughts on changing regulations in the tech sector, the impact of millennials dominating our workplaces […]
It’s safe to say that we are all pretty happy here at CubanEight right now. Following on from our PRCA Dare Award win at the beginning of the month (we won Small Consultancy of the Year for the Midlands) we have now been shortlisted for two more industry accolades! Last week saw CubanEight shortlisted in […]
Halfway through 2017, London’s FinTech Week, marked a seminal point in what has been a buoyant year for the industry. The FinTech industry is one of the UK’s fastest growing sectors, already adding more than £6.6 billion to the national economy and attracting more than £500 million of investment. The event is designed as a […]
*image credit: Amazon Echo Look With an estimated 4 billion selfies already floating around our digital world, news of a new device capable of taking full-length photos or short videos so people can get a 360-degree view of themselves should appeal to the fashion-conscious social media user. Amazon has unveiled its latest innovation – Echo […]