Project and campaign briefs are becoming more and more common. With tighter budgets, comms managers are looking at ways to maximise their input. In this blog post, we will delve into the secret of how we successfully deliver on a PR project brief here at CubanEight. Agree goals from the outset and define what success […]
Last week Account Director Jonathan Lenz attended one of the leading retail tech conferences, eTail Europe 2019, which took place at London’s Queen Elizabeth II Conference Centre. The event brings together some of the most influential people within ecommerce and omnichannel retail. Below are some of the key themes from this year’s event. 1. CMOs […]
Peanut butter and jelly, bacon and eggs, burger and fries – some things just belong together, and quality content and PR is another perfect pairing. Despite the fact that PR and content work so well together, many marketing and communication leaders mistakenly choose one over the other. The truth is that content is increasingly becoming […]
There was once a time when the likes of artificial intelligence and voice search were seen as nothing more than gimmicks, but they can no longer be ignored by digital marketers. With many new technologies evolving in the high-tech world, below we look at what are set to be some of the top digital marketing […]
As PM Teresa May struggles to secure a Brexit agreement ahead of the EU Summit this week, we were privy to the thoughts of one of Europe’s most influential bankers, at an exclusive breakfast event in London yesterday, hosted by our strategy and management consulting client, zeb. Professor Dr. Andreas Dombret, former Board Member of […]
So, the writing is on the wall for us humans and robots will soon be replacing us. This is according to the numerous reports and studies which are all predicting an impending dystopian future. According to a report by PricewaterhouseCoopers on automation in the workplace, as many as 30% of jobs in the UK, 38% […]
Technology is transforming the way we make payments. Just ten years ago, 22 million transactions were made in cash each day, with card payments just a fraction of that. However according to a report out today by UK Finance, cash is no longer the most popular form of payment in the UK. Last year consumers […]
To kick start #mayweintroduceourselves meet Jonathan: What is your role at CubanEight? Account Director How long have you been with CubanEight? Since August 2016 What is your favourite thing about PR? Fast paced nature and the fact that no day is ever the same. When you aren’t working at CubanEight what are you doing? Being a proud but busy […]
For a lot of our clients in the marketing tech space, the General Data Protection Regulation (GDPR), which comes into effect in May 2018, is a real priority right now; the implications for them and the industry promise to be significant and far-reaching. This wide-ranging regulation will seek to improve and simplify data protection for […]