The importance of content and how to maximise it for any PR campaign

Peanut butter and jelly, bacon and eggs, burger and fries – some things just belong together, and quality content and PR is another perfect pairing. Despite the fact that PR and content work so well together, many marketing and communication leaders mistakenly choose one over the other. The truth is that content is increasingly becoming […]

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Why AI should complement not replace humans

So, the writing is on the wall for us humans and robots will soon be replacing us. This is according to the numerous reports and studies which are all predicting an impending dystopian future. According to a report by PricewaterhouseCoopers on automation in the workplace, as many as 30% of jobs in the UK, 38% […]

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Meet Account Director Jonathan Lenz

To kick start #mayweintroduceourselves meet Jonathan: What is your role at CubanEight? Account Director How long have you been with CubanEight? Since August 2016 What is your favourite thing about PR? Fast paced nature and the fact that no day is ever the same. When you aren’t working at CubanEight what are you doing? Being a proud but busy […]

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GDPR - Credit CBRonline

Walking the long road to GDPR

For a lot of our clients in the marketing tech space, the General Data Protection Regulation (GDPR), which comes into effect in May 2018, is a real priority right now; the implications for them and the industry promise to be significant and far-reaching. This wide-ranging regulation will seek to improve and simplify data protection for […]

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