Media training is an incredibly powerful and valuable tool that can be used to support PR activity and ensure spokespeople feel confident and prepared to deal with media briefings and deliver key messages in an authentic and engaging way. We often support clients with media training, and often partner with Neil McNeil, from Hot Seat […]
Newsjacking – or using news agenda stories as a hook for what you have to say – is an important PR tactic. It can lead to powerful and far-reaching results, enabling you to leverage your own messaging via national or business media stories. It’s something we incorporate into client campaigns, enabling us to place them […]
PR is an unrivalled tool that helps you grow, scale and build trust in your brand. But we know that sometimes it can be challenging to know how to get the most value from PR and what will work for your specific organisation. How can you prove the value of PR within the business? How does PR work with other marketing […]
It’s been an interesting year to be a founder or business owner. I’m always interested in learning from other about what’s working. So in the interests of sharing, here are my top three takeaways from the last 12 months. 1.You can work from anywhere, but it’s okay to want to be together in person My […]
With things slowly starting to open back up, we as a team have had a few (socially distanced) IRL working sessions. It’s be great to see some colleagues in person – although we now have a fully WFH policy in place, we also have an office hub in a great co-working space available when we […]
The PR industry is always adapting, but this year, for obvious reasons it’s been on overdrive. One of the biggest changes this year has been a move to remote working for businesses in every sector. Remote working has lots of benefits, but it can also be challenging. For businesses the task is to strike the […]
Very pleased to share the news that Forrester has named CubanEight as one of the top channel-focused PR firms in the world. This insight is based on hundreds of inquiries and advisory sessions with technology vendors and conversations with media executives globally. Forrester is one of the most influential research and advisory firms in […]
Even though the past couple of months have been a strange and sometimes difficult time, like many agency owners it has given me time to reflect on CubanEight as a business and where we go from here, and in amongst all of that our 11th birthday crept up on me. 11 years!! Can’t quite believe […]
As an agency we have an extensive track record of working with tech companies in their scale-up phases and supporting their growth ambitions – over the years we have worked with Zendesk, Outbrain, CirclePay and Wandera. In recent years, supporting our clients’ business ambitions in Ireland and Northern Ireland has increasingly become a key part […]
Last week Oxford’s PR and tech start-up communities came together to learn about how they can work together more closely, debunk the usual myths around PR, and learn more about the value PR can bring to a business. Thanks to Public Relations Oxford and Oxford University Innovation those running start-up and spin outs from the […]
Mobile World Congress 2019 has been and gone in what seems like a flash, and I wanted to share some thoughts from those sunny few days in Barcelona.The show news was dominated by the buzz around the launches of the newest foldable phones. Samsung unveiled its new Galaxy Fold, LG showcased the LGV50 ThinQ and […]
With autumn firmly on its way, it has been back to business for several brands, with a flurry of news from Victoria Beckham, Argos and Virgin Trains – all announcing innovations linked to their customer experience (CX) and engagement. As part of the 10-year anniversary campaign for the Victoria Beckham brand, VB shared a video […]