This morning I took the opportunity to meet two presenters from the ITV news business unit, Laura Kuenssberg (Business Editor) and Richard Edgar (Economics Editor), at a breakfast briefing arranged by PR services company Gorkana. It was a very interesting interview, with the two journalists explaining the developments of the business unit at ITV over the past year, outlining sectors and themes they are interested in hearing about for the coming months as well as revealing what PR professionals can do to better engage with the news team.
Many of you may have noticed changes to the business news on ITV recently, with both Laura and Richard joining the team in the past year, they describe it as a new era for the company. One significant change has been the developments to the online site, which launched in March. It has now achieved triple digit growth, with a third of readers now accessing the site via mobile devices.
It is not only the public accessing information through mobile and social networks though. Laura described the developments she has seen on twitter, having joined up to the service in 2009. Her account has now developed and she often uses it to reach out to businesses and the public to develop stories, even commenting that many journalists keep an eye on twitter as opposed to the newswires.
27th September 2012