PR is an unrivalled tool that helps you grow, scale and build trust in your brand. But we know that sometimes it can be challenging to know how to get the most value from PR and what will work for your specific organisation. How can you prove the value of PR within the business? How does PR work with other marketing […]
It’s been an interesting year to be a founder or business owner. I’m always interested in learning from other about what’s working. So in the interests of sharing, here are my top three takeaways from the last 12 months. 1.You can work from anywhere, but it’s okay to want to be together in person My […]
Thrive.App, the leading provider of employee communication and engagement software, has appointed CubanEight to drive its UK PR campaign. The appointment comes as Thrive.app continues a period of significant growth both in its own team, with a particular focus on sales, marketing, customer service and development, and clients wins. The business has experienced considerable growth […]
2021 has started strong for our clients – the CubanEight team have been busy securing great media placements, smashing targets and building on new and existing relationships every day. Whilst we are only two months down, we have started as we mean to go on. Here are a few of our client highlights so far […]
The PR industry is always adapting, but this year, for obvious reasons it’s been on overdrive. One of the biggest changes this year has been a move to remote working for businesses in every sector. Remote working has lots of benefits, but it can also be challenging. For businesses the task is to strike the […]
Reliable and fast internet is no longer a nice to have; this year has reinforced more than ever that it is critical to business and economic success. Before we knew that the work from home revolution was incoming, the CubanEight team was integral to the launch of the UK’s first full fibre city in Hull on behalf of KCOM Hull and East […]
Vimcar, the market-leading German fleet management software has briefed us to lead PR as it expands into the UK. We will build presence, deepen customer engagement and increase market leadership position among its target market of small and medium-sized companies. Founded in Berlin in 2013, Vimcar aims to revolutionise the fleet industry, digitising all processes […]
One thing we are being asked a lot now is how to do PR during what is an unprecedented time. The answer is to keep your audience in mind, lead with value, offer solutions AND to pivot and adapt where you need to. Some things have changed, but the fundamentals remain the same. In some […]
We are delighted to be taking part in this year’s Birmingham Tech Week – a week of collaboration for the tech scene in Birmingham and beyond. CubanEight MD and Founder Sian Gaskell is hosting a session on how you can use PR to power up your tech business. The free session is taking place on […]
Sometimes we hear it suggested that AI is going to take over the world. That robots will be doing all off our work in a few years time and that automation is the future. While there are clearly benefits of technology, when it comes to PR, the magic happens when we combine automation with the […]
SparkPost, the world’s largest email delivery and analytics engine that delivers nearly 40 percent of the world’s email, has appointed us to increase its profile in the UK. We have been briefed to drive an effective, dynamic, and measurable PR campaign to build market leadership position, engage with target vertical sectors and increase share of […]
Agility has never been as important to business as it is now. Change is a constant in all areas of life, but the speed of change has clearly accelerated over recent weeks and months. Whether it’s adapting to new ways of working, increasing employee engagement, reduced headcount or decreasing budgets, the accelerated effects of the pandemic […]