Media training is an incredibly powerful and valuable tool that can be used to support PR activity and ensure spokespeople feel confident and prepared to deal with media briefings and deliver key messages in an authentic and engaging way. We often support clients with media training, and often partner with Neil McNeil, from Hot Seat […]
Newsjacking – or using news agenda stories as a hook for what you have to say – is an important PR tactic. It can lead to powerful and far-reaching results, enabling you to leverage your own messaging via national or business media stories. It’s something we incorporate into client campaigns, enabling us to place them […]
Without dwelling on the past 18 months too much, we all know how much the events industry has been dramatically affected. Now that events are back up and running – in actual rooms with actual people- the question is, do they still have the same impact as they did before the pandemic? Virtual events have […]
What we read, watch, listen to and interact with is always changing but arguably the pace of change has never been faster. What’s new in the post-pandemic media world? The old binary of publishers distinct from brands is no more. Publishers are brands and brands are publishers. Content marketing and social media has levelled […]
The objectives of PR are multifaceted, but for many B2B and technology businesses, a primary driver is increased brand awareness and supporting sales. But how do you reach a customer that has changed almost beyond recognition? Thanks to a growing range of insights and data, marketers and comms professionals have been used to having a […]
Over the last 18 months the health sector has been under an unprecedented amount of pressure. And pandemic aside, the industry has faced unique issues in moving from paper-based legacy systems to digitalised process over recent years. Technology continues to help public and private health organisations innovate and adapt to ever changing health challenges. Health technology is a major growth area in the UK and around the world. We’ve seen COVID-19 […]
PR is an unrivalled tool that helps you grow, scale and build trust in your brand. But we know that sometimes it can be challenging to know how to get the most value from PR and what will work for your specific organisation. How can you prove the value of PR within the business? How does PR work with other marketing […]
It’s been an interesting year to be a founder or business owner. I’m always interested in learning from other about what’s working. So in the interests of sharing, here are my top three takeaways from the last 12 months. 1.You can work from anywhere, but it’s okay to want to be together in person My […]
Thrive.App, the leading provider of employee communication and engagement software, has appointed CubanEight to drive its UK PR campaign. The appointment comes as Thrive.app continues a period of significant growth both in its own team, with a particular focus on sales, marketing, customer service and development, and clients wins. The business has experienced considerable growth […]
2021 has started strong for our clients – the CubanEight team have been busy securing great media placements, smashing targets and building on new and existing relationships every day. Whilst we are only two months down, we have started as we mean to go on. Here are a few of our client highlights so far […]
The PR industry is always adapting, but this year, for obvious reasons it’s been on overdrive. One of the biggest changes this year has been a move to remote working for businesses in every sector. Remote working has lots of benefits, but it can also be challenging. For businesses the task is to strike the […]
Reliable and fast internet is no longer a nice to have; this year has reinforced more than ever that it is critical to business and economic success. Before we knew that the work from home revolution was incoming, the CubanEight team was integral to the launch of the UK’s first full fibre city in Hull on behalf of KCOM Hull and East […]