With autumn firmly on its way, it has been back to business for several brands, with a flurry of news from Victoria Beckham, Argos and Virgin Trains – all announcing innovations linked to their customer experience (CX) and engagement. As part of the 10-year anniversary campaign for the Victoria Beckham brand, VB shared a video […]
Scrolling through LinkedIn this week, I stopped for a few minutes and sat and watched a video to the end (something I very rarely do these days), and smiled. What was this completely engaging piece of content? Something particularly relevant to me, my interests or my job? No… it was Yorkshire Tea’s 5,000 biscuit domino […]
This year we are raising money for Katherine House Hospice, our chosen charity for 2018, and we’ve been busy fundraising. July started with a team of four enthusiastic (but slightly tired) ‘CubanEighters’ embarking on a 10 mile walk around Banbury … at midnight! The event is run by Katherine House Hospice, and this is their […]
So, the writing is on the wall for us humans and robots will soon be replacing us. This is according to the numerous reports and studies which are all predicting an impending dystopian future. According to a report by PricewaterhouseCoopers on automation in the workplace, as many as 30% of jobs in the UK, 38% […]
With recent reports in the press from recruiters highlighting low candidate availability and staff shortages in certain industries, workplaces are increasingly having to invest in alternative methods to recruit and retain their workforce. Research has shown that as businesses continue to embrace the digital age, traditional businesses must transform or else risk vanishing into an […]
Last week ended on a high when we won Best B2B Tech PR Agency of the Year at the Computing Tech Marketing & Innovation awards. The awards recognise those who are transforming the landscape and possibilities of B2B tech marketing, showcasing the best work, talent and results from across the industry. This is the first […]
Technology is transforming the way we make payments. Just ten years ago, 22 million transactions were made in cash each day, with card payments just a fraction of that. However according to a report out today by UK Finance, cash is no longer the most popular form of payment in the UK. Last year consumers […]
The media (and its audience) love a demographic, and it’s really interesting to see how traditional media refers to millennials vs baby boomers. I am a millennial (just) and to be honest I am over reading about avocados and millennial pink (although, full disclosure, I do love both). There was a really interesting article in […]
As we continue with #mayweintroduceourselves this month, meet Shannon: What is your role at CubanEight? Senior Account Executive How long have you been with CubanEight? One year this May – it’s come around really quickly but you know what they say about having fun… What is your favourite thing about PR? Looking for the potential to change the […]
Coming out the other side of the Easter break has been a busy time in the CubanEight office, culminating this week with big news for one of our clients, Chargifi, and kicking off a campaign with our newest client GameOn Technology. Chargifi is a British tech company, who is leading the march in the wireless […]
We all know that the face of publishing is changing. Circulation figures for the last decade have shown the demise of hardcopy papers and magazines, and it seems almost every month sees the closure of another magazine (so long to the NME, mainstay of my youth). Online journalism was heralded as the future of publishing, […]
With seemingly every Tom, Dick and Harry (or should that be Harriet?) jumping on the media bandwagon for this year’s International Women’s Day, there were some particularly interesting reads in the FT’s Women in Technology supplement on ways to tackle the gender gap in the technology sector. After-school coding clubs, cyber security competitions and video […]