AirHelp and Rufus Leonard join CubanEight client roster

We’re delighted to be heading towards the end of the year by announcing two new client wins. Following competitive pitches, we have secured ongoing retainers with the world’s leading flight compensation company AirHelp and brand experience agency Rufus Leonard. AirHelp helps passengers claim the compensation which they are entitled to if their flights are delayed […]

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2019 – the year marketing really enters the Age of Human?

Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]

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The importance of content and how to maximise it for any PR campaign

Peanut butter and jelly, bacon and eggs, burger and fries – some things just belong together, and quality content and PR is another perfect pairing. Despite the fact that PR and content work so well together, many marketing and communication leaders mistakenly choose one over the other. The truth is that content is increasingly becoming […]

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Making the jump(suit) – B2B social media lessons from Marks & Spencer

This summer, Marks & Spencer cleverly used social media to successfully launch its new navy polkadot jumpsuit. M&S used carefully selected influencers on Instagram to showcase the new jumpsuit, creating anticipation and excitement about the launch. And it worked. Using only social media promotion, the new ‘must-have’ piece sold out nationwide within 24 hours and […]

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Team fundraising update

This year we are raising money for Katherine House Hospice, our chosen charity for 2018, and we’ve been busy fundraising. July started with a team of four enthusiastic (but slightly tired) ‘CubanEighters’ embarking on a 10 mile walk around Banbury … at midnight! The event is run by Katherine House Hospice, and this is their […]

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Why AI should complement not replace humans

So, the writing is on the wall for us humans and robots will soon be replacing us. This is according to the numerous reports and studies which are all predicting an impending dystopian future. According to a report by PricewaterhouseCoopers on automation in the workplace, as many as 30% of jobs in the UK, 38% […]

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Employee wellbeing and the shift in workplace culture

With recent reports in the press from recruiters highlighting low candidate availability and staff shortages in certain industries, workplaces are increasingly having to invest in alternative methods to recruit and retain their workforce. Research has shown that as businesses continue to embrace the digital age, traditional businesses must transform or else risk vanishing into an […]

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