I will never forget my first agency interview. I was abruptly told that PR wasn’t all about boozy lunches, late night schmoozing and glamorous award dos – thank god for that I thought, because what I’m actually looking for is an incredibly varied, creative and challenging position where I can strive to deliver exceptional results […]
Charity is important to us here at CubanEight. Every year we get together as a team and choose a charity that we would like to raise money for. Once chosen we plan a calendar of fundraising events to raise as much money as we can with the help of donations from friends, family, colleagues and […]
Demonstrating ROI from your PR activity With improving the ROI of their marketing topping the priority list of the majority of CMOs, it’s worrying that research from Forrester reveals that over three quarters of them (77%) also cite their inability to measure results as a top concern. Indeed, 82% of marketers report that they have […]
We’re delighted to be heading towards the end of the year by announcing two new client wins. Following competitive pitches, we have secured ongoing retainers with the world’s leading flight compensation company AirHelp and brand experience agency Rufus Leonard. AirHelp helps passengers claim the compensation which they are entitled to if their flights are delayed […]
Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]
Everyone is under pressure to do more in terms of results with less in terms of resource. Add to this the every changing media,political and business environment, and it’s no surprise that marketing and communications professionals are asking how to make more of their work as we head into 2019. It was exactly this topic […]
Peanut butter and jelly, bacon and eggs, burger and fries – some things just belong together, and quality content and PR is another perfect pairing. Despite the fact that PR and content work so well together, many marketing and communication leaders mistakenly choose one over the other. The truth is that content is increasingly becoming […]
There was once a time when the likes of artificial intelligence and voice search were seen as nothing more than gimmicks, but they can no longer be ignored by digital marketers. With many new technologies evolving in the high-tech world, below we look at what are set to be some of the top digital marketing […]
It would be an understatement to say that the transportation industry is on the precipice of a huge change. Electric vehicles have graduated from a niche environmental concern to a serious proposition for mainstream motorists – not least because the world has collectively awoken to the detrimental impact of air pollution on humans and the […]
This summer, Marks & Spencer cleverly used social media to successfully launch its new navy polkadot jumpsuit. M&S used carefully selected influencers on Instagram to showcase the new jumpsuit, creating anticipation and excitement about the launch. And it worked. Using only social media promotion, the new ‘must-have’ piece sold out nationwide within 24 hours and […]
With autumn firmly on its way, it has been back to business for several brands, with a flurry of news from Victoria Beckham, Argos and Virgin Trains – all announcing innovations linked to their customer experience (CX) and engagement. As part of the 10-year anniversary campaign for the Victoria Beckham brand, VB shared a video […]
Scrolling through LinkedIn this week, I stopped for a few minutes and sat and watched a video to the end (something I very rarely do these days), and smiled. What was this completely engaging piece of content? Something particularly relevant to me, my interests or my job? No… it was Yorkshire Tea’s 5,000 biscuit domino […]