Reliable and fast internet is no longer a nice to have; this year has reinforced more than ever that it is critical to business and economic success. Before we knew that the work from home revolution was incoming, the CubanEight team was integral to the launch of the UK’s first full fibre city in Hull on behalf of KCOM Hull and East […]
Vimcar, the market-leading German fleet management software has briefed us to lead PR as it expands into the UK. We will build presence, deepen customer engagement and increase market leadership position among its target market of small and medium-sized companies. Founded in Berlin in 2013, Vimcar aims to revolutionise the fleet industry, digitising all processes […]
SparkPost, the world’s largest email delivery and analytics engine that delivers nearly 40 percent of the world’s email, has appointed us to increase its profile in the UK. We have been briefed to drive an effective, dynamic, and measurable PR campaign to build market leadership position, engage with target vertical sectors and increase share of […]
Despite shrinking budgets the pressure on marketers to drive growth shows no sign of letting up. 1 in 5 decision makers expect cuts to their marketing budgets next year and the need to do more with less continues to shape budget allocation as CMOs move towards technology-enabled, digitally capable models. All areas of business are coming […]
Everyone is under pressure to do more in terms of results with less in terms of resource. Add to this the every changing media,political and business environment, and it’s no surprise that marketing and communications professionals are asking how to make more of their work as we head into 2019. It was exactly this topic […]
Peanut butter and jelly, bacon and eggs, burger and fries – some things just belong together, and quality content and PR is another perfect pairing. Despite the fact that PR and content work so well together, many marketing and communication leaders mistakenly choose one over the other. The truth is that content is increasingly becoming […]
We’ve had an incredible week in the CubanEight office, securing great coverage in not one, not two but four national newspapers for our education client Renaissance Learning, and coverage on the front page of The Guardian to boot. Renaissance Learning’s annual What Kids Are Reading report is the largest annual study of its kind, looking […]
Entrepreneurship is a hot topic, and Zendesk founder Mikkel Svane has written a personal account of his and his fellow founders’ journey from a loft in Copenhagen to running a billion dollar organisation headquartered in Silicon Valley and going public on the New York Stock Exchange. Zendesk is a CubanEight client and when we knew […]
Welcome to our inaugural ‘highlights of the month’ blog, an opportunity for us to show you what ’s been happening in the CubanEight office and some of the work we’ve been delivering for our clients over the last four weeks. August began with a fantastic piece in The Telegraph for Northamptonshire Enterprise Partnership, exploring why […]
Our Favourite PR Examples of the Month From toys to tech and the charitable response to neknominating, this summer we’ve had a huge range of ideas that took the limelight. Lego’s new Female Scientists and an end to #PinkItShrinkIt The “Research Institute”, a new female scientist set is the result of a successful pitch […]
This week has been a very exciting one for broadcast activity at CubanEight. One of our clients Dr Guy Bunker at Clearswift followed on his recent BBC Breakfast news appearance commenting on the eBay cyber-attack, with a slot on CNN programme Future Finance, discussing the key issues in compliance and critical information protection for the […]
Our Favourite PR Examples of the Month From creative and simple to clever cross-channel content creation, this month’s highlights are impressive. World Cup Octopus Stunt or not a stunt, this giant octopus breaking down in Oxford Circus received a wildfire of social media attention: Assertions point to the likeness of Paul the Octopus, the under-water […]