Everyone is under pressure to do more in terms of results with less in terms of resource. Add to this the every changing media,political and business environment, and it’s no surprise that marketing and communications professionals are asking how to make more of their work as we head into 2019. It was exactly this topic […]
Peanut butter and jelly, bacon and eggs, burger and fries – some things just belong together, and quality content and PR is another perfect pairing. Despite the fact that PR and content work so well together, many marketing and communication leaders mistakenly choose one over the other. The truth is that content is increasingly becoming […]
1. The top baby names of 2014 This week was the annual release of the top boy and girl baby names by the Office for National Statistics. As ever, the media have a lot to work with in terms of stories – Game of Thrones inspired names like Khaleesi, Arya and Theon are growing in […]
We’ve had an incredible week in the CubanEight office, securing great coverage in not one, not two but four national newspapers for our education client Renaissance Learning, and coverage on the front page of The Guardian to boot. Renaissance Learning’s annual What Kids Are Reading report is the largest annual study of its kind, looking […]
Entrepreneurship is a hot topic, and Zendesk founder Mikkel Svane has written a personal account of his and his fellow founders’ journey from a loft in Copenhagen to running a billion dollar organisation headquartered in Silicon Valley and going public on the New York Stock Exchange. Zendesk is a CubanEight client and when we knew […]
Welcome to our inaugural ‘highlights of the month’ blog, an opportunity for us to show you what ’s been happening in the CubanEight office and some of the work we’ve been delivering for our clients over the last four weeks. August began with a fantastic piece in The Telegraph for Northamptonshire Enterprise Partnership, exploring why […]
Our Favourite PR Examples of the Month From toys to tech and the charitable response to neknominating, this summer we’ve had a huge range of ideas that took the limelight. Lego’s new Female Scientists and an end to #PinkItShrinkIt The “Research Institute”, a new female scientist set is the result of a successful pitch […]
This week has been a very exciting one for broadcast activity at CubanEight. One of our clients Dr Guy Bunker at Clearswift followed on his recent BBC Breakfast news appearance commenting on the eBay cyber-attack, with a slot on CNN programme Future Finance, discussing the key issues in compliance and critical information protection for the […]
Our Favourite PR Examples of the Month From creative and simple to clever cross-channel content creation, this month’s highlights are impressive. World Cup Octopus Stunt or not a stunt, this giant octopus breaking down in Oxford Circus received a wildfire of social media attention: Assertions point to the likeness of Paul the Octopus, the under-water […]
Our Favourite PR Examples of the Month May has been a great month for creativity across all media channels and making. What’s interesting in these examples is the simplicity behind the idea; it’s their relevance to the brand and their audiences which helped to really amplify these campaigns. Japanese bar “frames and shames” sleeping drunks […]
Our favourite PR examples of the month There have been some great PR campaigns recently which have captured human interest as well as embodying the brand values. From celebs who just really are too cool for school, to clever responsive PR and well thought-out research, here’s our pick of the month. It’s all in a […]
I was reminded recently about the importance of numbers in PR. Yes, most of our time is focused on writing but try and find a news story in a paper without a single figure in it someone challenged me. And guess what? It’s pretty difficult. Facts and figures underpin much of what we think of […]