Does PR have a right to be at the content marketing table?

I was at an interesting event this week held by one of our clients, Outbrain discussing the land grab around content marketing. Panellists included Elizabeth McGuane, director of content strategy at Fleishman, Justin Pearse, journalist turned Head of Marketing at Bite, Kate Magee, Associate Editor at PR Week and Benjamin Cohen, journalist and publisher of […]

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The power of blogging as an authentic evaluation of your brand

Following on from Kate’s recent blog “Storm in an E-cup: the impact of social media’s ability to speak truth to power”, which talked about the power of social media in orating the public’s outrage towards a brand, I wanted to explore how blogs have become so powerful and why people listen to what bloggers have […]

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Beyond PR….why events work

The creation of great content and media relations have long been at the heart of many PR campaigns. While digital and social is no doubt changing the way we do this, the fundamentals of content and relationships remain core. What’s really interesting in the digital age, where we can, if we want to, communicate entirely […]

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The reopening of the world’s largest shoe collection

We’ve been working on a slightly more unusual campaign over the last few weeks – the reopening of the world’s largest shoe collection, based at Northampton Museum & Art Gallery. Opening its doors once again to the public after a £310,000 refurbishment led by Northampton Borough Council, the collection includes over 12,000 pairs of shoes, […]

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Gearing up for Mobile World Congress

We’re getting very excited in the CubanEight office as Mobile World Congress, the world’s largest mobile industry conference and exhibition approaches. Held from 27th February to 1st March in Barcelona, the show brings together mobile operators, device manufacturers, app developers and technology providers from across the world. This year three of our clients are exhibiting at the show […]

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New client news

Some exciting news..! We have been appointed to handle the full PR brief for Northamptonshire Enterprise Partnership, as announced in our industry magazine PR Week today. Our appointment follows a competitive pitch against three other agencies. The brief includes promoting the work of the Enterprise Partnership to its varied stakeholders and partners at a national, regional and […]

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