The CubanEight Water Cooler – March 2014

The CubanEight Water Cooler – March 2014   This month we’ve collated a few highlights of our favourite campaigns. From Lego avatars to phenomenal fundraising, March madness has clearly given birth to creativity! Why did the #nomakeupselfie campaign work so well? Firstly, let’s remember that this wasn’t even Cancer Research’s own campaign. It was an […]

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Does PR have a right to be at the content marketing table?

I was at an interesting event this week held by one of our clients, Outbrain discussing the land grab around content marketing. Panellists included Elizabeth McGuane, director of content strategy at Fleishman, Justin Pearse, journalist turned Head of Marketing at Bite, Kate Magee, Associate Editor at PR Week and Benjamin Cohen, journalist and publisher of […]

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The power of blogging as an authentic evaluation of your brand

Following on from Kate’s recent blog “Storm in an E-cup: the impact of social media’s ability to speak truth to power”, which talked about the power of social media in orating the public’s outrage towards a brand, I wanted to explore how blogs have become so powerful and why people listen to what bloggers have […]

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Beyond PR….why events work

The creation of great content and media relations have long been at the heart of many PR campaigns. While digital and social is no doubt changing the way we do this, the fundamentals of content and relationships remain core. What’s really interesting in the digital age, where we can, if we want to, communicate entirely […]

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The reopening of the world’s largest shoe collection

We’ve been working on a slightly more unusual campaign over the last few weeks – the reopening of the world’s largest shoe collection, based at Northampton Museum & Art Gallery. Opening its doors once again to the public after a £310,000 refurbishment led by Northampton Borough Council, the collection includes over 12,000 pairs of shoes, […]

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