Is Instagram the future of publishing?

We all know that the face of publishing is changing. Circulation figures for the last decade have shown the demise of hardcopy papers and magazines, and it seems almost every month sees the closure of another magazine (so long to the NME, mainstay of my youth). Online journalism was heralded as the future of publishing, […]

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Game on for tackling gender equality?

With seemingly every Tom, Dick and Harry (or should that be Harriet?) jumping on the media bandwagon for this year’s International Women’s Day, there were some particularly interesting reads in the FT’s Women in Technology supplement on ways to tackle the gender gap in the technology sector. After-school coding clubs, cyber security competitions and video […]

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Wi-Fi, wireless and going retro: Three key trends from Mobile World Congress

As well as being one of the major industry events across the globe, Mobile World Congress (MWC) is a key event for many of our clients. The trends that emerge from the event frequently dictate how innovation is going to manifest over the rest of the year and beyond. As we look back on the […]

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Three Trends to Move Markets in 2018

With GDPR set to have a major impact on communications over the coming months, it’s difficult not to agree with Rana Foroohar’s description of data as “the new oil” of 2018, “the most valuable commodity of the digital age”. Her thoughts on changing regulations in the tech sector, the impact of millennials dominating our workplaces […]

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GDPR - Credit CBRonline

Walking the long road to GDPR

For a lot of our clients in the marketing tech space, the General Data Protection Regulation (GDPR), which comes into effect in May 2018, is a real priority right now; the implications for them and the industry promise to be significant and far-reaching. This wide-ranging regulation will seek to improve and simplify data protection for […]

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Rising to today’s cyber security challenges

The government “needs to raise its game” on cyber security, according to a new report published by the Public Accounts Committee this month. It’s the latest in a string of noteworthy announcements made in the few short weeks since the start of the New Year about the increasing need to bolster our defences against these […]

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Everyday Sexism at the Olympics

While Olympic fever might not have reached the giddy heights of London 2012 in the UK, Team GB’s incredible performance and medal tally has yet again struck a chord. We’ve seen wall-to-wall press coverage over the last few weeks, with almost daily front-page updates about our latest achievements and medal haul. But behind the good […]

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What is the reality of PR and Marketing today?

Yesterday in the beautiful surroundings of the Soho Farmhouse, we held a unique event looking at modern marketing and PR. Together with marketing agency Junction, we bought together many of the industry’s leading figures to talk about the challenges of today’s marketing and communications strategies, and how to best integrate PR and marketing. With ever […]

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Talking innovation at Venturefest Oxford

Yesterday I attended this year’s Venturefest Oxford – it is a key event in the Oxfordshire business calendar and over the past 18 years has played a key role in the innovation and entrepreneurial landscape of Oxfordshire.  Peter Turfano, Dean of Said Business School set the tone of the day in his opening address when […]

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