The questions we often get asked about PR

PR is an unrivalled tool that helps you grow, scale and build trust in your brand. But we know that sometimes it can be challenging to know how to get the most value from PR and what will work for your specific organisation. How can you prove the value of PR within the business? How does PR work with other marketing […]

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A hybrid approach to remote working 

The PR industry is always adapting, but this year, for obvious reasons it’s been on overdrive. One of the biggest changes this year has been a move to remote working for businesses in every sector.  Remote working has lots of benefits, but it can also be challenging. For businesses the task is to strike the […]

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Project plus

Agility is your greatest PR asset 

Agility has never been as important to business as it is now. Change is a constant in all areas of life, but the speed of change has clearly accelerated over recent weeks and months. Whether it’s adapting to new ways of working, increasing employee engagement, reduced headcount or decreasing budgets, the accelerated effects of the pandemic […]

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The rise of the anxious consumer

As the impact of the COVID-19 pandemic has been felt by businesses and consumers over the past weeks, there is no denying the level of disruption it has brought across the nation. As it has evolved, so has the analysis of the impact and there have been several industry reports analysing trends and behaviour of […]

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Strategies to make your communications budget work harder for your business

Despite shrinking budgets the pressure on marketers to drive growth shows no sign of letting up. 1 in 5 decision makers expect cuts to their marketing budgets next year and the need to do more with less continues to shape budget allocation as CMOs move towards technology-enabled, digitally capable models. All areas of business are coming […]

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Mobile World Congress 2019

Mobile World Congress 2019 has been and gone in what seems like a flash, and I wanted to share some thoughts from those sunny few days in Barcelona.The show news was dominated by the buzz around the launches of the newest foldable phones. Samsung unveiled its new Galaxy Fold, LG showcased the LGV50 ThinQ and […]

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Top social media trends for 2019

Year on year, we see the use of social media increasingly enhancing brands’ reputations across the world and creating an engaging level of interactivity. Social media can bring businesses and customers together, building a closer relationship. However, with the constant improvements, new features and updates, it can get confusing as not all features will work […]

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Does your PR reporting measure up?

Demonstrating ROI from your PR activity With improving the ROI of their marketing topping the priority list of the majority of CMOs, it’s worrying that research from Forrester reveals that over three quarters of them (77%) also cite their inability to measure results as a top concern. Indeed, 82% of marketers report that they have […]

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