PR is an unrivalled tool that helps you grow, scale and build trust in your brand. But we know that sometimes it can be challenging to know how to get the most value from PR and what will work for your specific organisation. How can you prove the value of PR within the business? How does PR work with other marketing […]
It’s been an interesting year to be a founder or business owner. I’m always interested in learning from other about what’s working. So in the interests of sharing, here are my top three takeaways from the last 12 months. 1.You can work from anywhere, but it’s okay to want to be together in person My […]
With things slowly starting to open back up, we as a team have had a few (socially distanced) IRL working sessions. It’s be great to see some colleagues in person – although we now have a fully WFH policy in place, we also have an office hub in a great co-working space available when we […]
The PR industry is always adapting, but this year, for obvious reasons it’s been on overdrive. One of the biggest changes this year has been a move to remote working for businesses in every sector. Remote working has lots of benefits, but it can also be challenging. For businesses the task is to strike the […]
Sometimes we hear it suggested that AI is going to take over the world. That robots will be doing all off our work in a few years time and that automation is the future. While there are clearly benefits of technology, when it comes to PR, the magic happens when we combine automation with the […]
Agility has never been as important to business as it is now. Change is a constant in all areas of life, but the speed of change has clearly accelerated over recent weeks and months. Whether it’s adapting to new ways of working, increasing employee engagement, reduced headcount or decreasing budgets, the accelerated effects of the pandemic […]
As the impact of the COVID-19 pandemic has been felt by businesses and consumers over the past weeks, there is no denying the level of disruption it has brought across the nation. As it has evolved, so has the analysis of the impact and there have been several industry reports analysing trends and behaviour of […]
Despite shrinking budgets the pressure on marketers to drive growth shows no sign of letting up. 1 in 5 decision makers expect cuts to their marketing budgets next year and the need to do more with less continues to shape budget allocation as CMOs move towards technology-enabled, digitally capable models. All areas of business are coming […]
Mobile World Congress 2019 has been and gone in what seems like a flash, and I wanted to share some thoughts from those sunny few days in Barcelona.The show news was dominated by the buzz around the launches of the newest foldable phones. Samsung unveiled its new Galaxy Fold, LG showcased the LGV50 ThinQ and […]
Year on year, we see the use of social media increasingly enhancing brands’ reputations across the world and creating an engaging level of interactivity. Social media can bring businesses and customers together, building a closer relationship. However, with the constant improvements, new features and updates, it can get confusing as not all features will work […]
Long gone are the days of PR as a nice to have. Communications is a critical element of any good business and PR now makes an essential contribution to commercial objectives. Equally, demonstrating the ROI of PR and communications activity is part and parcel of any good CMO’s role. Far from being poles apart, the […]
Demonstrating ROI from your PR activity With improving the ROI of their marketing topping the priority list of the majority of CMOs, it’s worrying that research from Forrester reveals that over three quarters of them (77%) also cite their inability to measure results as a top concern. Indeed, 82% of marketers report that they have […]