Mobile World Congress 2019 has been and gone in what seems like a flash, and I wanted to share some thoughts from those sunny few days in Barcelona.The show news was dominated by the buzz around the launches of the newest foldable phones. Samsung unveiled its new Galaxy Fold, LG showcased the LGV50 ThinQ and […]
Year on year, we see the use of social media increasingly enhancing brands’ reputations across the world and creating an engaging level of interactivity. Social media can bring businesses and customers together, building a closer relationship. However, with the constant improvements, new features and updates, it can get confusing as not all features will work […]
Long gone are the days of PR as a nice to have. Communications is a critical element of any good business and PR now makes an essential contribution to commercial objectives. Equally, demonstrating the ROI of PR and communications activity is part and parcel of any good CMO’s role. Far from being poles apart, the […]
Demonstrating ROI from your PR activity With improving the ROI of their marketing topping the priority list of the majority of CMOs, it’s worrying that research from Forrester reveals that over three quarters of them (77%) also cite their inability to measure results as a top concern. Indeed, 82% of marketers report that they have […]
Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]
Everyone is under pressure to do more in terms of results with less in terms of resource. Add to this the every changing media,political and business environment, and it’s no surprise that marketing and communications professionals are asking how to make more of their work as we head into 2019. It was exactly this topic […]
Peanut butter and jelly, bacon and eggs, burger and fries – some things just belong together, and quality content and PR is another perfect pairing. Despite the fact that PR and content work so well together, many marketing and communication leaders mistakenly choose one over the other. The truth is that content is increasingly becoming […]
There was once a time when the likes of artificial intelligence and voice search were seen as nothing more than gimmicks, but they can no longer be ignored by digital marketers. With many new technologies evolving in the high-tech world, below we look at what are set to be some of the top digital marketing […]
It would be an understatement to say that the transportation industry is on the precipice of a huge change. Electric vehicles have graduated from a niche environmental concern to a serious proposition for mainstream motorists – not least because the world has collectively awoken to the detrimental impact of air pollution on humans and the […]
With autumn firmly on its way, it has been back to business for several brands, with a flurry of news from Victoria Beckham, Argos and Virgin Trains – all announcing innovations linked to their customer experience (CX) and engagement. As part of the 10-year anniversary campaign for the Victoria Beckham brand, VB shared a video […]
Scrolling through LinkedIn this week, I stopped for a few minutes and sat and watched a video to the end (something I very rarely do these days), and smiled. What was this completely engaging piece of content? Something particularly relevant to me, my interests or my job? No… it was Yorkshire Tea’s 5,000 biscuit domino […]
So, the writing is on the wall for us humans and robots will soon be replacing us. This is according to the numerous reports and studies which are all predicting an impending dystopian future. According to a report by PricewaterhouseCoopers on automation in the workplace, as many as 30% of jobs in the UK, 38% […]