Newsjacking – or using news agenda stories as a hook for what you have to say – is an important PR tactic. It can lead to powerful and far-reaching results, enabling you to leverage your own messaging via national or business media stories. It’s something we incorporate into client campaigns, enabling us to place them […]
Without dwelling on the past 18 months too much, we all know how much the events industry has been dramatically affected. Now that events are back up and running – in actual rooms with actual people- the question is, do they still have the same impact as they did before the pandemic? Virtual events have […]
The objectives of PR are multifaceted, but for many B2B and technology businesses, a primary driver is increased brand awareness and supporting sales. But how do you reach a customer that has changed almost beyond recognition? Thanks to a growing range of insights and data, marketers and comms professionals have been used to having a […]
Over the last 18 months the health sector has been under an unprecedented amount of pressure. And pandemic aside, the industry has faced unique issues in moving from paper-based legacy systems to digitalised process over recent years. Technology continues to help public and private health organisations innovate and adapt to ever changing health challenges. Health technology is a major growth area in the UK and around the world. We’ve seen COVID-19 […]
PR is an unrivalled tool that helps you grow, scale and build trust in your brand. But we know that sometimes it can be challenging to know how to get the most value from PR and what will work for your specific organisation. How can you prove the value of PR within the business? How does PR work with other marketing […]
It’s been an interesting year to be a founder or business owner. I’m always interested in learning from other about what’s working. So in the interests of sharing, here are my top three takeaways from the last 12 months. 1.You can work from anywhere, but it’s okay to want to be together in person My […]
With things slowly starting to open back up, we as a team have had a few (socially distanced) IRL working sessions. It’s be great to see some colleagues in person – although we now have a fully WFH policy in place, we also have an office hub in a great co-working space available when we […]
The PR industry is always adapting, but this year, for obvious reasons it’s been on overdrive. One of the biggest changes this year has been a move to remote working for businesses in every sector. Remote working has lots of benefits, but it can also be challenging. For businesses the task is to strike the […]
Sometimes we hear it suggested that AI is going to take over the world. That robots will be doing all off our work in a few years time and that automation is the future. While there are clearly benefits of technology, when it comes to PR, the magic happens when we combine automation with the […]
Agility has never been as important to business as it is now. Change is a constant in all areas of life, but the speed of change has clearly accelerated over recent weeks and months. Whether it’s adapting to new ways of working, increasing employee engagement, reduced headcount or decreasing budgets, the accelerated effects of the pandemic […]
As the impact of the COVID-19 pandemic has been felt by businesses and consumers over the past weeks, there is no denying the level of disruption it has brought across the nation. As it has evolved, so has the analysis of the impact and there have been several industry reports analysing trends and behaviour of […]
Despite shrinking budgets the pressure on marketers to drive growth shows no sign of letting up. 1 in 5 decision makers expect cuts to their marketing budgets next year and the need to do more with less continues to shape budget allocation as CMOs move towards technology-enabled, digitally capable models. All areas of business are coming […]