Coming out the other side of the Easter break has been a busy time in the CubanEight office, culminating this week with big news for one of our clients, Chargifi, and kicking off a campaign with our newest client GameOn Technology. Chargifi is a British tech company, who is leading the march in the wireless […]
We all know that the face of publishing is changing. Circulation figures for the last decade have shown the demise of hardcopy papers and magazines, and it seems almost every month sees the closure of another magazine (so long to the NME, mainstay of my youth). Online journalism was heralded as the future of publishing, […]
With seemingly every Tom, Dick and Harry (or should that be Harriet?) jumping on the media bandwagon for this year’s International Women’s Day, there were some particularly interesting reads in the FT’s Women in Technology supplement on ways to tackle the gender gap in the technology sector. After-school coding clubs, cyber security competitions and video […]
As well as being one of the major industry events across the globe, Mobile World Congress (MWC) is a key event for many of our clients. The trends that emerge from the event frequently dictate how innovation is going to manifest over the rest of the year and beyond. As we look back on the […]
With GDPR set to have a major impact on communications over the coming months, it’s difficult not to agree with Rana Foroohar’s description of data as “the new oil” of 2018, “the most valuable commodity of the digital age”. Her thoughts on changing regulations in the tech sector, the impact of millennials dominating our workplaces […]
Anyone familiar with Absolutely Fabulous will be aware of the running joke that many public relations events are held in a bar and full of fluff – but last night’s PUBlic Relations Oxford event, which I attended, was a great example of how a set of fantastic guest speakers and a willing exchange of […]
Halfway through 2017, London’s FinTech Week, marked a seminal point in what has been a buoyant year for the industry. The FinTech industry is one of the UK’s fastest growing sectors, already adding more than £6.6 billion to the national economy and attracting more than £500 million of investment. The event is designed as a […]
For a lot of our clients in the marketing tech space, the General Data Protection Regulation (GDPR), which comes into effect in May 2018, is a real priority right now; the implications for them and the industry promise to be significant and far-reaching. This wide-ranging regulation will seek to improve and simplify data protection for […]
The government “needs to raise its game” on cyber security, according to a new report published by the Public Accounts Committee this month. It’s the latest in a string of noteworthy announcements made in the few short weeks since the start of the New Year about the increasing need to bolster our defences against these […]
While Olympic fever might not have reached the giddy heights of London 2012 in the UK, Team GB’s incredible performance and medal tally has yet again struck a chord. We’ve seen wall-to-wall press coverage over the last few weeks, with almost daily front-page updates about our latest achievements and medal haul. But behind the good […]
Yesterday in the beautiful surroundings of the Soho Farmhouse, we held a unique event looking at modern marketing and PR. Together with marketing agency Junction, we bought together many of the industry’s leading figures to talk about the challenges of today’s marketing and communications strategies, and how to best integrate PR and marketing. With ever […]
Yesterday I attended this year’s Venturefest Oxford – it is a key event in the Oxfordshire business calendar and over the past 18 years has played a key role in the innovation and entrepreneurial landscape of Oxfordshire. Peter Turfano, Dean of Said Business School set the tone of the day in his opening address when […]