Reaching the new B2B buyer through PR

The objectives of PR are multifaceted, but for many B2B and technology businesses, a primary driver is increased brand awareness and supporting sales. But how do you reach a customer that has changed almost beyond recognition?   Thanks to a growing range of insights and data, marketers and comms professionals have been used to having a […]

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PR drives awareness of digital transformation in the health tech sector

Over the last 18 months the health sector has been under an unprecedented amount of pressure. And pandemic aside, the industry has faced unique issues in moving from paper-based legacy systems to digitalised process over recent years. Technology continues to help public and private health organisations innovate and adapt to ever changing health challenges.   Health technology is a major growth area in the UK and around the world. We’ve seen COVID-19 […]

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The questions we often get asked about PR

PR is an unrivalled tool that helps you grow, scale and build trust in your brand. But we know that sometimes it can be challenging to know how to get the most value from PR and what will work for your specific organisation. How can you prove the value of PR within the business? How does PR work with other marketing […]

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A hybrid approach to remote working 

The PR industry is always adapting, but this year, for obvious reasons it’s been on overdrive. One of the biggest changes this year has been a move to remote working for businesses in every sector.  Remote working has lots of benefits, but it can also be challenging. For businesses the task is to strike the […]

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Project plus

Agility is your greatest PR asset 

Agility has never been as important to business as it is now. Change is a constant in all areas of life, but the speed of change has clearly accelerated over recent weeks and months. Whether it’s adapting to new ways of working, increasing employee engagement, reduced headcount or decreasing budgets, the accelerated effects of the pandemic […]

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The rise of the anxious consumer

As the impact of the COVID-19 pandemic has been felt by businesses and consumers over the past weeks, there is no denying the level of disruption it has brought across the nation. As it has evolved, so has the analysis of the impact and there have been several industry reports analysing trends and behaviour of […]

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Strategies to make your communications budget work harder for your business

Despite shrinking budgets the pressure on marketers to drive growth shows no sign of letting up. 1 in 5 decision makers expect cuts to their marketing budgets next year and the need to do more with less continues to shape budget allocation as CMOs move towards technology-enabled, digitally capable models. All areas of business are coming […]

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Mobile World Congress 2019

Mobile World Congress 2019 has been and gone in what seems like a flash, and I wanted to share some thoughts from those sunny few days in Barcelona.The show news was dominated by the buzz around the launches of the newest foldable phones. Samsung unveiled its new Galaxy Fold, LG showcased the LGV50 ThinQ and […]

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