Demonstrating ROI from your PR activity With improving the ROI of their marketing topping the priority list of the majority of CMOs, it’s worrying that research from Forrester reveals that over three quarters of them (77%) also cite their inability to measure results as a top concern. Indeed, 82% of marketers report that they have […]
Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]
Everyone is under pressure to do more in terms of results with less in terms of resource. Add to this the every changing media,political and business environment, and it’s no surprise that marketing and communications professionals are asking how to make more of their work as we head into 2019. It was exactly this topic […]
Peanut butter and jelly, bacon and eggs, burger and fries – some things just belong together, and quality content and PR is another perfect pairing. Despite the fact that PR and content work so well together, many marketing and communication leaders mistakenly choose one over the other. The truth is that content is increasingly becoming […]
There was once a time when the likes of artificial intelligence and voice search were seen as nothing more than gimmicks, but they can no longer be ignored by digital marketers. With many new technologies evolving in the high-tech world, below we look at what are set to be some of the top digital marketing […]
It would be an understatement to say that the transportation industry is on the precipice of a huge change. Electric vehicles have graduated from a niche environmental concern to a serious proposition for mainstream motorists – not least because the world has collectively awoken to the detrimental impact of air pollution on humans and the […]
With autumn firmly on its way, it has been back to business for several brands, with a flurry of news from Victoria Beckham, Argos and Virgin Trains – all announcing innovations linked to their customer experience (CX) and engagement. As part of the 10-year anniversary campaign for the Victoria Beckham brand, VB shared a video […]
Scrolling through LinkedIn this week, I stopped for a few minutes and sat and watched a video to the end (something I very rarely do these days), and smiled. What was this completely engaging piece of content? Something particularly relevant to me, my interests or my job? No… it was Yorkshire Tea’s 5,000 biscuit domino […]
So, the writing is on the wall for us humans and robots will soon be replacing us. This is according to the numerous reports and studies which are all predicting an impending dystopian future. According to a report by PricewaterhouseCoopers on automation in the workplace, as many as 30% of jobs in the UK, 38% […]
With recent reports in the press from recruiters highlighting low candidate availability and staff shortages in certain industries, workplaces are increasingly having to invest in alternative methods to recruit and retain their workforce. Research has shown that as businesses continue to embrace the digital age, traditional businesses must transform or else risk vanishing into an […]
Technology is transforming the way we make payments. Just ten years ago, 22 million transactions were made in cash each day, with card payments just a fraction of that. However according to a report out today by UK Finance, cash is no longer the most popular form of payment in the UK. Last year consumers […]
Coming out the other side of the Easter break has been a busy time in the CubanEight office, culminating this week with big news for one of our clients, Chargifi, and kicking off a campaign with our newest client GameOn Technology. Chargifi is a British tech company, who is leading the march in the wireless […]