Our favourite PR campaigns – March 2015

1. Samsung’s sign language Every now and then PR has the power to bring heart-warming ideas to life and raise awareness of real-life issues. To launch its new call centre service for deaf people or those with a hearing impairment, Samsung organised a surprise for a Turkish man, Muharrem, in his local community of Istanbul […]

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Take-away Part 2 from the Guardian Changing Media Summit

 Disruption, content, scale, capacity, agility, collaboration… Last week I attended the afternoon sessions on the second day of the Guardian Changing Media Summit, aptly held in a converted underground car park in Bloomsbury. The afternoon was hosted by Kate Russell, technology reporter for BBC Click. The sessions included a series of stimulating ‘lightening presentations’ from […]

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Guardian Media Summit – day one

Yesterday I went along to day one of the Guardian Media Summit. CubanEight were invited to attend by The Guardian who we do a lot of work with for various clients, and my colleague Jo is there today for day two. The Guardian Media Summit is one of the key events for the media industry […]

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What Makes a Person Skilled at Media Relations?

Recently, I was asked the question: What makes a person skilled at media relations? And it got me thinking. The obvious answer of course is probably somewhere along the lines of ‘building relationships with journalists’ and having ‘the ability to effectively communicate a story’. But I think it’s much more than that. PRs can already […]

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An eventful day

Events play a really important role in many of our campaigns. We kicked off yesterday morning with a PR roundtable with our client Outbrain – the topic of the discussion was is paid media is as valuable as earned media in today’s PR world? Or are we as PR agencies slow to realise and understand […]

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The CubanEight Water Cooler – October 2014

Our Favourite PR Examples of the Month Challenging cultural values across the globe and a musical all-star content marketing example – our favourite PR example of the month. God Only Knows… the BBC Music team shows how good it is at content marketing The BBC “don’t do ads” but, as all content marketers know, content […]

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The CubanEight Water Cooler – August 2014

Our Favourite PR Examples of the Month From toys to tech and the charitable response to neknominating, this summer we’ve had a huge range of ideas that took the limelight. Lego’s new Female Scientists and an end to #PinkItShrinkIt   The “Research Institute”, a new female scientist set is the result of a successful pitch […]

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The CubanEight Water Cooler- May 2014

Our Favourite PR Examples of the Month May has been a great month for creativity across all media channels and making. What’s interesting in these examples is the simplicity behind the idea; it’s their relevance to the brand and their audiences which helped to really amplify these campaigns. Japanese bar “frames and shames” sleeping drunks […]

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The Future of PR is Now

While some in PR may remember the days when press releases were sent in the post and the excitement when fax machines were introduced, times have undoubtedly changed. But how much have processes changed? PR professionals are a resilient tribe and the industry’s evolution is a fascinating insight into how we tailor strategies to suit […]

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