What is the reality of PR and Marketing today?

Yesterday in the beautiful surroundings of the Soho Farmhouse, we held a unique event looking at modern marketing and PR. Together with marketing agency Junction, we bought together many of the industry’s leading figures to talk about the challenges of today’s marketing and communications strategies, and how to best integrate PR and marketing. With ever […]

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Talking innovation at Venturefest Oxford

Yesterday I attended this year’s Venturefest Oxford – it is a key event in the Oxfordshire business calendar and over the past 18 years has played a key role in the innovation and entrepreneurial landscape of Oxfordshire.  Peter Turfano, Dean of Said Business School set the tone of the day in his opening address when […]

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On the front pages today

As we did our usual read of the daily papers this morning one thing was hard to miss– making the front pages of almost every broadsheet was the same photo: President Barack Obama testing a pair of virtual reality goggles at a technology trade show in Germany. Sometimes accompanied by German Chancellor Angela Merkel, the […]

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Everyday female leaders

I was interested to read yesterday’s PR Week article on CIPR’s soon-to-be released State of the Profession 2016  report and it is encouraging that there has been an increase in the rise of women in senior positions in the PR industry, particularly when it is a profession that women are choosing to enter into. I thought […]

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The PR genius of Taylor Swift

Taylor Swift is arguably the most powerful superstar on the planet right now. With over 60 million Twitter followers at her command (a quick Google search reveals that these are called, wait for it, ‘Swifties’ – genius); the fastest selling album in over a century (despite being purposely pulled from major streaming services), and the […]

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Our favourite PR campaigns – April 2015

1. Pac-Man takes over UK streets Here is a great example of how nostalgia can be a strong driver for PR. Google’s contribution to April Fools’ Day was to turn the UK into a giant Pac-Man grid from the classic 1980s arcade game, and allow users to chase ghosts and eat coins (plus of course […]

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Our favourite PR campaigns – March 2015

1. Samsung’s sign language Every now and then PR has the power to bring heart-warming ideas to life and raise awareness of real-life issues. To launch its new call centre service for deaf people or those with a hearing impairment, Samsung organised a surprise for a Turkish man, Muharrem, in his local community of Istanbul […]

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Take-away Part 2 from the Guardian Changing Media Summit

 Disruption, content, scale, capacity, agility, collaboration… Last week I attended the afternoon sessions on the second day of the Guardian Changing Media Summit, aptly held in a converted underground car park in Bloomsbury. The afternoon was hosted by Kate Russell, technology reporter for BBC Click. The sessions included a series of stimulating ‘lightening presentations’ from […]

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Guardian Media Summit – day one

Yesterday I went along to day one of the Guardian Media Summit. CubanEight were invited to attend by The Guardian who we do a lot of work with for various clients, and my colleague Jo is there today for day two. The Guardian Media Summit is one of the key events for the media industry […]

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What Makes a Person Skilled at Media Relations?

Recently, I was asked the question: What makes a person skilled at media relations? And it got me thinking. The obvious answer of course is probably somewhere along the lines of ‘building relationships with journalists’ and having ‘the ability to effectively communicate a story’. But I think it’s much more than that. PRs can already […]

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An eventful day

Events play a really important role in many of our campaigns. We kicked off yesterday morning with a PR roundtable with our client Outbrain – the topic of the discussion was is paid media is as valuable as earned media in today’s PR world? Or are we as PR agencies slow to realise and understand […]

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The CubanEight Water Cooler – October 2014

Our Favourite PR Examples of the Month Challenging cultural values across the globe and a musical all-star content marketing example – our favourite PR example of the month. God Only Knows… the BBC Music team shows how good it is at content marketing The BBC “don’t do ads” but, as all content marketers know, content […]

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