Blogging and PR

This week I challenged myself to write a blog on blogging. At the risk of getting too philosophical, I wanted to write about why blogging is so important and how it’s continuing to grow in terms of its role in PR. Blogging is increasingly becoming part of our everyday life so I wanted to document […]

Read More

Our take on the Summly and Yahoo acquisition story

The Yahoo acquisition of content curation app Summly for a reported £18million had us all talking in the office last week. We weren’t just in awe of Summly founder Nick D’Aloisio’s new found wealth, the story also revealed some interesting things about Yahoo’s positioning. For our take on the story read Annabel’s guest post over […]

Read More

Breakfast briefing with ITV News

This morning I took the opportunity to meet two presenters from the ITV news business unit, Laura Kuenssberg (Business Editor) and Richard Edgar (Economics Editor), at a breakfast briefing arranged by PR services company Gorkana. It was a very interesting interview, with the two journalists explaining the developments of the business unit at ITV over […]

Read More

The great measurement debate

Everyone knows that measuring return on investment in any area of business is important. And PR is no exception. Key Performance Indicators are central to the success of many PR projects, but debate still rumbles as to a single agreed and standardised form of measurement, So, how do we measure the success of what we […]

Read More

Global Growth

One of the growing trends we’re seeing is an increasing demand for cost-effective international campaign work. We have relationships with a wide range of like-minded agency and freelancer contacts across the world, and are currently working on international campaigns involving eleven different geographies, including the US, South Africa, Europe, Australia and Indonesia. As well as […]

Read More

Obsessed with Pinterest

There is a new social network on the scene, and I have to admit that I for am becoming slightly obsessed with it. Pinterest is an online pin board – you can pin images you like from around the web on to your own boards, and follow other people’s board that interest you. So I’ve created […]

Read More