Storm in an E-cup: the impact of social media’s ability to speak truth to power

Social Media is fast becoming a force for highlighting injustice and bringing thoughtless prejudice into the public eye. The latest example of this was writ large this week as Asda and Tesco were forced to apologise and remove products from the shelves that played on common stereotypes of mental illness for Halloween costumes. The supermarkets […]

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Online Anonymity – balancing online freedom and etiquette for both business and social

With the rise in internet trolls and cyber-bullying it seems increasingly clear that people don’t behave online as they would do in the “real world”. Naturally, we adapt our language when writing to audiences on different online platforms, but it’s the disproportionate and contentious reactions from the online community to apparently inoffensive statements that have […]

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Beyond PR….why events work

The creation of great content and media relations have long been at the heart of many PR campaigns. While digital and social is no doubt changing the way we do this, the fundamentals of content and relationships remain core. What’s really interesting in the digital age, where we can, if we want to, communicate entirely […]

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Blogging and PR

This week I challenged myself to write a blog on blogging. At the risk of getting too philosophical, I wanted to write about why blogging is so important and how it’s continuing to grow in terms of its role in PR. Blogging is increasingly becoming part of our everyday life so I wanted to document […]

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Our take on the Summly and Yahoo acquisition story

The Yahoo acquisition of content curation app Summly for a reported £18million had us all talking in the office last week. We weren’t just in awe of Summly founder Nick D’Aloisio’s new found wealth, the story also revealed some interesting things about Yahoo’s positioning. For our take on the story read Annabel’s guest post over […]

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Breakfast briefing with ITV News

This morning I took the opportunity to meet two presenters from the ITV news business unit, Laura Kuenssberg (Business Editor) and Richard Edgar (Economics Editor), at a breakfast briefing arranged by PR services company Gorkana. It was a very interesting interview, with the two journalists explaining the developments of the business unit at ITV over […]

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The great measurement debate

Everyone knows that measuring return on investment in any area of business is important. And PR is no exception. Key Performance Indicators are central to the success of many PR projects, but debate still rumbles as to a single agreed and standardised form of measurement, So, how do we measure the success of what we […]

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