Peanut butter and jelly, bacon and eggs, burger and fries – some things just belong together, and quality content and PR is another perfect pairing. Despite the fact that PR and content work so well together, many marketing and communication leaders mistakenly choose one over the other. The truth is that content is increasingly becoming […]
As PM Teresa May struggles to secure a Brexit agreement ahead of the EU Summit this week, we were privy to the thoughts of one of Europe’s most influential bankers, at an exclusive breakfast event in London yesterday, hosted by our strategy and management consulting client, zeb. Professor Dr. Andreas Dombret, former Board Member of […]
Technology is transforming the way we make payments. Just ten years ago, 22 million transactions were made in cash each day, with card payments just a fraction of that. However according to a report out today by UK Finance, cash is no longer the most popular form of payment in the UK. Last year consumers […]
As well as being one of the major industry events across the globe, Mobile World Congress (MWC) is a key event for many of our clients. The trends that emerge from the event frequently dictate how innovation is going to manifest over the rest of the year and beyond. As we look back on the […]
With GDPR set to have a major impact on communications over the coming months, it’s difficult not to agree with Rana Foroohar’s description of data as “the new oil” of 2018, “the most valuable commodity of the digital age”. Her thoughts on changing regulations in the tech sector, the impact of millennials dominating our workplaces […]
While Olympic fever might not have reached the giddy heights of London 2012 in the UK, Team GB’s incredible performance and medal tally has yet again struck a chord. We’ve seen wall-to-wall press coverage over the last few weeks, with almost daily front-page updates about our latest achievements and medal haul. But behind the good […]
You may have noticed that this week many brands, signs and shop-fronts are missing their As, Bs and Os in their brand name. Initially our inner grammar fiend wanted to correct what looked like some obvious typos! However behind the intriguing visuals is a campaign from NHS Blood and Transplant. The campaign asks brands and […]
Last week we took the opportunity to attend a “Small business masterclass: How to get your brand in the media” workshop, held at Google’s London HQ. Organised by Rebecca Burn-Callander, enterprise editor at the Daily Telegraph, the aim of the event was to give PR’s, business owners and startups the chance to work closely with […]
Taylor Swift is arguably the most powerful superstar on the planet right now. With over 60 million Twitter followers at her command (a quick Google search reveals that these are called, wait for it, ‘Swifties’ – genius); the fastest selling album in over a century (despite being purposely pulled from major streaming services), and the […]
We’ve had an incredible week in the CubanEight office, securing great coverage in not one, not two but four national newspapers for our education client Renaissance Learning, and coverage on the front page of The Guardian to boot. Renaissance Learning’s annual What Kids Are Reading report is the largest annual study of its kind, looking […]
Recently, I was asked the question: What makes a person skilled at media relations? And it got me thinking. The obvious answer of course is probably somewhere along the lines of ‘building relationships with journalists’ and having ‘the ability to effectively communicate a story’. But I think it’s much more than that. PRs can already […]
Events play a really important role in many of our campaigns. We kicked off yesterday morning with a PR roundtable with our client Outbrain – the topic of the discussion was is paid media is as valuable as earned media in today’s PR world? Or are we as PR agencies slow to realise and understand […]