The CubanEight Water Cooler – August 2014

Our Favourite PR Examples of the Month From toys to tech and the charitable response to neknominating, this summer we’ve had a huge range of ideas that took the limelight. Lego’s new Female Scientists and an end to #PinkItShrinkIt   The “Research Institute”, a new female scientist set is the result of a successful pitch […]

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The CubanEight Water Cooler – June 2014

Our Favourite PR Examples of the Month From creative and simple to clever cross-channel content creation, this month’s highlights are impressive. World Cup Octopus Stunt or not a stunt, this giant octopus breaking down in Oxford Circus received a wildfire of social media attention: Assertions point to the likeness of Paul the Octopus, the under-water […]

Read More meet up – trending topics in conversation

This week our client Outbrain sponsored the meet up. It was a fun night starting off at platform 9&3/4 at Kings Cross Station – which will make a lot of sense to those Harry Potter fans, hence the disappearing trolley.  Then we moved up to the Parcel Yard Loft Bar in the station.    […]

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The power of blogging as an authentic evaluation of your brand

Following on from Kate’s recent blog “Storm in an E-cup: the impact of social media’s ability to speak truth to power”, which talked about the power of social media in orating the public’s outrage towards a brand, I wanted to explore how blogs have become so powerful and why people listen to what bloggers have […]

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Breakfast briefing with ITV News

This morning I took the opportunity to meet two presenters from the ITV news business unit, Laura Kuenssberg (Business Editor) and Richard Edgar (Economics Editor), at a breakfast briefing arranged by PR services company Gorkana. It was a very interesting interview, with the two journalists explaining the developments of the business unit at ITV over […]

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The reopening of the world’s largest shoe collection

We’ve been working on a slightly more unusual campaign over the last few weeks – the reopening of the world’s largest shoe collection, based at Northampton Museum & Art Gallery. Opening its doors once again to the public after a £310,000 refurbishment led by Northampton Borough Council, the collection includes over 12,000 pairs of shoes, […]

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