The CubanEight Water Cooler – June 2014

Our Favourite PR Examples of the Month From creative and simple to clever cross-channel content creation, this month’s highlights are impressive. World Cup Octopus Stunt or not a stunt, this giant octopus breaking down in Oxford Circus received a wildfire of social media attention: Assertions point to the likeness of Paul the Octopus, the under-water […]

Read More meet up – trending topics in conversation

This week our client Outbrain sponsored the meet up. It was a fun night starting off at platform 9&3/4 at Kings Cross Station – which will make a lot of sense to those Harry Potter fans, hence the disappearing trolley.  Then we moved up to the Parcel Yard Loft Bar in the station.    […]

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The power of blogging as an authentic evaluation of your brand

Following on from Kate’s recent blog “Storm in an E-cup: the impact of social media’s ability to speak truth to power”, which talked about the power of social media in orating the public’s outrage towards a brand, I wanted to explore how blogs have become so powerful and why people listen to what bloggers have […]

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Breakfast briefing with ITV News

This morning I took the opportunity to meet two presenters from the ITV news business unit, Laura Kuenssberg (Business Editor) and Richard Edgar (Economics Editor), at a breakfast briefing arranged by PR services company Gorkana. It was a very interesting interview, with the two journalists explaining the developments of the business unit at ITV over […]

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The reopening of the world’s largest shoe collection

We’ve been working on a slightly more unusual campaign over the last few weeks – the reopening of the world’s largest shoe collection, based at Northampton Museum & Art Gallery. Opening its doors once again to the public after a £310,000 refurbishment led by Northampton Borough Council, the collection includes over 12,000 pairs of shoes, […]

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The DSA on BBC Breakfast

We finally got round to putting up some Christmas decorations in the office last week and together with a few some mince pies, we’re all starting to get into the festive spirit. But for the time being it’s business usual as there’s still lots to do before Christmas, not least wrap up a few last […]

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