4 success factors for delivering on a PR project brief

Project and campaign briefs are becoming more and more common. With tighter budgets, comms managers are looking at ways to maximise their input. In this blog post, we will delve into the secret of how we successfully deliver on a PR project brief here at CubanEight. Agree goals from the outset and define what success […]

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Our thoughts on Cannes Lions Festival 2019

Last week saw the global creative industries descend on France for the annual Cannes Lions Festival. As ever, there was much up for discussion as professionals, creatives and technology titans took the opportunity to network, exchange ideas and highlight some of the key challenges for the year ahead. Here are some of the key trends […]

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Key trends from eTail Europe 2019

Last week Account Director Jonathan Lenz attended one of the leading retail tech conferences, eTail Europe 2019, which took place at London’s Queen Elizabeth II Conference Centre. The event brings together some of the most influential people within ecommerce and omnichannel retail. Below are some of the key themes from this year’s event. 1. CMOs […]

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AirHelp and Rufus Leonard join CubanEight client roster

We’re delighted to be heading towards the end of the year by announcing two new client wins. Following competitive pitches, we have secured ongoing retainers with the world’s leading flight compensation company AirHelp and brand experience agency Rufus Leonard. AirHelp helps passengers claim the compensation which they are entitled to if their flights are delayed […]

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2019 – the year marketing really enters the Age of Human?

Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]

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Making the jump(suit) – B2B social media lessons from Marks & Spencer

This summer, Marks & Spencer cleverly used social media to successfully launch its new navy polkadot jumpsuit. M&S used carefully selected influencers on Instagram to showcase the new jumpsuit, creating anticipation and excitement about the launch. And it worked. Using only social media promotion, the new ‘must-have’ piece sold out nationwide within 24 hours and […]

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Team fundraising update

This year we are raising money for Katherine House Hospice, our chosen charity for 2018, and we’ve been busy fundraising. July started with a team of four enthusiastic (but slightly tired) ‘CubanEighters’ embarking on a 10 mile walk around Banbury … at midnight! The event is run by Katherine House Hospice, and this is their […]

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