AirHelp and Rufus Leonard join CubanEight client roster

We’re delighted to be heading towards the end of the year by announcing two new client wins. Following competitive pitches, we have secured ongoing retainers with the world’s leading flight compensation company AirHelp and brand experience agency Rufus Leonard. AirHelp helps passengers claim the compensation which they are entitled to if their flights are delayed […]

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2019 – the year marketing really enters the Age of Human?

Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]

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Making the jump(suit) – B2B social media lessons from Marks & Spencer

This summer, Marks & Spencer cleverly used social media to successfully launch its new navy polkadot jumpsuit. M&S used carefully selected influencers on Instagram to showcase the new jumpsuit, creating anticipation and excitement about the launch. And it worked. Using only social media promotion, the new ‘must-have’ piece sold out nationwide within 24 hours and […]

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Team fundraising update

This year we are raising money for Katherine House Hospice, our chosen charity for 2018, and we’ve been busy fundraising. July started with a team of four enthusiastic (but slightly tired) ‘CubanEighters’ embarking on a 10 mile walk around Banbury … at midnight! The event is run by Katherine House Hospice, and this is their […]

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The millennial moment

The media (and its audience) love a demographic, and it’s really interesting to see how traditional media refers to millennials vs baby boomers. I am a millennial (just) and to be honest I am over reading about avocados and millennial pink (although, full disclosure, I do love both). There was a really interesting article in […]

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Meet Senior Account Executive Shannon Tweed

As we continue with #mayweintroduceourselves this month, meet Shannon: What is your role at CubanEight? Senior Account Executive How long have you been with CubanEight? One year this May – it’s come around really quickly but you know what they say about having fun… What is your favourite thing about PR? Looking for the potential to change the […]

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