Coming out the other side of the Easter break has been a busy time in the CubanEight office, culminating this week with big news for one of our clients, Chargifi, and kicking off a campaign with our newest client GameOn Technology. Chargifi is a British tech company, who is leading the march in the wireless […]
We all know that the face of publishing is changing. Circulation figures for the last decade have shown the demise of hardcopy papers and magazines, and it seems almost every month sees the closure of another magazine (so long to the NME, mainstay of my youth). Online journalism was heralded as the future of publishing, […]
Last year for the first time, as a team we embarked on several successful fundraising events for our chosen charity The Oxford Children’s Hospital raising over £1,500 in total. This year, we have decided among ourselves to partner with another local charity The Katherine House Hospice in Adderbury. The Hospice offers specialist palliative and respite […]
With GDPR set to have a major impact on communications over the coming months, it’s difficult not to agree with Rana Foroohar’s description of data as “the new oil” of 2018, “the most valuable commodity of the digital age”. Her thoughts on changing regulations in the tech sector, the impact of millennials dominating our workplaces […]
Anyone familiar with Absolutely Fabulous will be aware of the running joke that many public relations events are held in a bar and full of fluff – but last night’s PUBlic Relations Oxford event, which I attended, was a great example of how a set of fantastic guest speakers and a willing exchange of […]
Celebrations at CubanEight HQ as we have found out today that we have been ranked 14 in the Top UK B2B PR agencies by B2B Marketing. Creating campaigns which set our clients apart in their marketplace, as well as direct engagement and talking points to open doors to their business customers is a real strength […]
A lively panel discussion kicked off the second half of the Reality event with Steve Kemish, MD of Junction, managing the discussion. Gemma Davies from Apptus, Jack Collier from Circle, and CubanEight’s MD Sian Gaskell, joined the two previous speakers on the panel – Christopher Baldwin and Graham Wylie. The topic of how to get […]
With Christmas approaching and the sound of advent calendar doors popping open across the land, marketers are well underway with planning ahead into the New Year. We marked the start of the festive season by holding the second in our series of Reality Events at London’s Soho Hotel looking ahead at PR and marketing into […]
It has been just over seven weeks since I began my career in PR here at CubanEight and what a seven weeks it has been! I recently completed my degree in Communication, Media and Culture at Oxford Brookes University, while also gaining valuable first-hand work experience in PR and communication agencies. Bringing together the knowledge […]
Last week over 50,000 ad-tech execs, companies and marketers gathered in Cologne for this year’s Dmexco to discuss and showcase the latest trends, industry issues and brand new technologies from the marketing industry. The influence of Pokémon Go It should come as no surprise to anyone that the ongoing hype over Pokémon Go has hugely […]
While Olympic fever might not have reached the giddy heights of London 2012 in the UK, Team GB’s incredible performance and medal tally has yet again struck a chord. We’ve seen wall-to-wall press coverage over the last few weeks, with almost daily front-page updates about our latest achievements and medal haul. But behind the good […]
According to the latest Ofcom report, Britons now spend more than 24 hours each week online and more than half of all internet users say they are addicted to surfing the web. In an attempt to curb this addiction, a third of people claim they have undertaken a “digital detox”. Interested by these findings, I […]