PR strategies to navigate the new normal

The end of another week – but not one that we would have envisaged even just a few weeks ago. So how are we getting in on in this new normal? The CubanEight team, like so many other businesses, has been working its way through this, working out how to adapt as team, and most […]

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CubanEight appointed by global influencer marketing platform CreatorIQ

We’re delighted to announce that our portfolio of clients has grown with the addition of CreatorIQ, a leading influencer marketing platform. Headquartered in LA with offices in London, New York and Chicago, CreatorIQ is a global cloud solution for enterprises managing influencer marketing campaigns at scale working with Disney, Unilever, Airbnb, and Ralph Lauren. As […]

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Kicking off 2020 with a bang!

Happy New Year! After a restful break over the festive season, the team is back in the office and looking forward to another exciting year at CubanEight. Raising brand awareness and building a position of expertise is a focus for several our clients’ campaigns. The start of a new year and a new decade provides […]

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4 success factors for delivering on a PR project brief

Project and campaign briefs are becoming more and more common. With tighter budgets, comms managers are looking at ways to maximise their input. In this blog post, we will delve into the secret of how we successfully deliver on a PR project brief here at CubanEight. Agree goals from the outset and define what success […]

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Our thoughts on Cannes Lions Festival 2019

Last week saw the global creative industries descend on France for the annual Cannes Lions Festival. As ever, there was much up for discussion as professionals, creatives and technology titans took the opportunity to network, exchange ideas and highlight some of the key challenges for the year ahead. Here are some of the key trends […]

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Key trends from eTail Europe 2019

Last week Account Director Jonathan Lenz attended one of the leading retail tech conferences, eTail Europe 2019, which took place at London’s Queen Elizabeth II Conference Centre. The event brings together some of the most influential people within ecommerce and omnichannel retail. Below are some of the key themes from this year’s event. 1. CMOs […]

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AirHelp and Rufus Leonard join CubanEight client roster

We’re delighted to be heading towards the end of the year by announcing two new client wins. Following competitive pitches, we have secured ongoing retainers with the world’s leading flight compensation company AirHelp and brand experience agency Rufus Leonard. AirHelp helps passengers claim the compensation which they are entitled to if their flights are delayed […]

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2019 – the year marketing really enters the Age of Human?

Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]

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