Happy New Year! After a restful break over the festive season, the team is back in the office and looking forward to another exciting year at CubanEight. Raising brand awareness and building a position of expertise is a focus for several our clients’ campaigns. The start of a new year and a new decade provides […]
Project and campaign briefs are becoming more and more common. With tighter budgets, comms managers are looking at ways to maximise their input. In this blog post, we will delve into the secret of how we successfully deliver on a PR project brief here at CubanEight. Agree goals from the outset and define what success […]
As an agency we have an extensive track record of working with tech companies in their scale-up phases and supporting their growth ambitions – over the years we have worked with Zendesk, Outbrain, CirclePay and Wandera. In recent years, supporting our clients’ business ambitions in Ireland and Northern Ireland has increasingly become a key part […]
Last week saw the global creative industries descend on France for the annual Cannes Lions Festival. As ever, there was much up for discussion as professionals, creatives and technology titans took the opportunity to network, exchange ideas and highlight some of the key challenges for the year ahead. Here are some of the key trends […]
Last week Account Director Jonathan Lenz attended one of the leading retail tech conferences, eTail Europe 2019, which took place at London’s Queen Elizabeth II Conference Centre. The event brings together some of the most influential people within ecommerce and omnichannel retail. Below are some of the key themes from this year’s event. 1. CMOs […]
We’re delighted to be heading towards the end of the year by announcing two new client wins. Following competitive pitches, we have secured ongoing retainers with the world’s leading flight compensation company AirHelp and brand experience agency Rufus Leonard. AirHelp helps passengers claim the compensation which they are entitled to if their flights are delayed […]
Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]
Everyone is under pressure to do more in terms of results with less in terms of resource. Add to this the every changing media,political and business environment, and it’s no surprise that marketing and communications professionals are asking how to make more of their work as we head into 2019. It was exactly this topic […]
As PM Teresa May struggles to secure a Brexit agreement ahead of the EU Summit this week, we were privy to the thoughts of one of Europe’s most influential bankers, at an exclusive breakfast event in London yesterday, hosted by our strategy and management consulting client, zeb. Professor Dr. Andreas Dombret, former Board Member of […]
It would be an understatement to say that the transportation industry is on the precipice of a huge change. Electric vehicles have graduated from a niche environmental concern to a serious proposition for mainstream motorists – not least because the world has collectively awoken to the detrimental impact of air pollution on humans and the […]
This summer, Marks & Spencer cleverly used social media to successfully launch its new navy polkadot jumpsuit. M&S used carefully selected influencers on Instagram to showcase the new jumpsuit, creating anticipation and excitement about the launch. And it worked. Using only social media promotion, the new ‘must-have’ piece sold out nationwide within 24 hours and […]
Scrolling through LinkedIn this week, I stopped for a few minutes and sat and watched a video to the end (something I very rarely do these days), and smiled. What was this completely engaging piece of content? Something particularly relevant to me, my interests or my job? No… it was Yorkshire Tea’s 5,000 biscuit domino […]