We’re delighted to be heading towards the end of the year by announcing two new client wins. Following competitive pitches, we have secured ongoing retainers with the world’s leading flight compensation company AirHelp and brand experience agency Rufus Leonard. AirHelp helps passengers claim the compensation which they are entitled to if their flights are delayed […]
Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]
Everyone is under pressure to do more in terms of results with less in terms of resource. Add to this the every changing media,political and business environment, and it’s no surprise that marketing and communications professionals are asking how to make more of their work as we head into 2019. It was exactly this topic […]
This summer, Marks & Spencer cleverly used social media to successfully launch its new navy polkadot jumpsuit. M&S used carefully selected influencers on Instagram to showcase the new jumpsuit, creating anticipation and excitement about the launch. And it worked. Using only social media promotion, the new ‘must-have’ piece sold out nationwide within 24 hours and […]
This year we are raising money for Katherine House Hospice, our chosen charity for 2018, and we’ve been busy fundraising. July started with a team of four enthusiastic (but slightly tired) ‘CubanEighters’ embarking on a 10 mile walk around Banbury … at midnight! The event is run by Katherine House Hospice, and this is their […]
With recent reports in the press from recruiters highlighting low candidate availability and staff shortages in certain industries, workplaces are increasingly having to invest in alternative methods to recruit and retain their workforce. Research has shown that as businesses continue to embrace the digital age, traditional businesses must transform or else risk vanishing into an […]
Last week ended on a high when we won Best B2B Tech PR Agency of the Year at the Computing Tech Marketing & Innovation awards. The awards recognise those who are transforming the landscape and possibilities of B2B tech marketing, showcasing the best work, talent and results from across the industry. This is the first […]
The media (and its audience) love a demographic, and it’s really interesting to see how traditional media refers to millennials vs baby boomers. I am a millennial (just) and to be honest I am over reading about avocados and millennial pink (although, full disclosure, I do love both). There was a really interesting article in […]
As we continue with #mayweintroduceourselves this month, meet Shannon: What is your role at CubanEight? Senior Account Executive How long have you been with CubanEight? One year this May – it’s come around really quickly but you know what they say about having fun… What is your favourite thing about PR? Looking for the potential to change the […]
Coming out the other side of the Easter break has been a busy time in the CubanEight office, culminating this week with big news for one of our clients, Chargifi, and kicking off a campaign with our newest client GameOn Technology. Chargifi is a British tech company, who is leading the march in the wireless […]
With seemingly every Tom, Dick and Harry (or should that be Harriet?) jumping on the media bandwagon for this year’s International Women’s Day, there were some particularly interesting reads in the FT’s Women in Technology supplement on ways to tackle the gender gap in the technology sector. After-school coding clubs, cyber security competitions and video […]
Has it really been two months since I joined the CubanEight team? These past few weeks have been fast-paced and interesting with no working day the same. I joined CubanEight from a fashion industry PR and marketing management role. With my experience within the fashion industry spanning over a decade I was looking to make […]