It’s been an interesting year to be a founder or business owner. I’m always interested in learning from other about what’s working. So in the interests of sharing, here are my top three takeaways from the last 12 months. 1.You can work from anywhere, but it’s okay to want to be together in person My […]
With things slowly starting to open back up, we as a team have had a few (socially distanced) IRL working sessions. It’s be great to see some colleagues in person – although we now have a fully WFH policy in place, we also have an office hub in a great co-working space available when we […]
The PR industry is always adapting, but this year, for obvious reasons it’s been on overdrive. One of the biggest changes this year has been a move to remote working for businesses in every sector. Remote working has lots of benefits, but it can also be challenging. For businesses the task is to strike the […]
Even though the past couple of months have been a strange and sometimes difficult time, like many agency owners it has given me time to reflect on CubanEight as a business and where we go from here, and in amongst all of that our 11th birthday crept up on me. 11 years!! Can’t quite believe […]
Last week Oxford’s PR and tech start-up communities came together to learn about how they can work together more closely, debunk the usual myths around PR, and learn more about the value PR can bring to a business. Thanks to Public Relations Oxford and Oxford University Innovation those running start-up and spin outs from the […]
I will never forget my first agency interview. I was abruptly told that PR wasn’t all about boozy lunches, late night schmoozing and glamorous award dos – thank god for that I thought, because what I’m actually looking for is an incredibly varied, creative and challenging position where I can strive to deliver exceptional results […]
Charity is important to us here at CubanEight. Every year we get together as a team and choose a charity that we would like to raise money for. Once chosen we plan a calendar of fundraising events to raise as much money as we can with the help of donations from friends, family, colleagues and […]
We’re delighted to be heading towards the end of the year by announcing two new client wins. Following competitive pitches, we have secured ongoing retainers with the world’s leading flight compensation company AirHelp and brand experience agency Rufus Leonard. AirHelp helps passengers claim the compensation which they are entitled to if their flights are delayed […]
Marketing and communications professionals came together at the event we hosted recently with marketing agency Junction at Soho Farmhouse. Personalisation was one of the industry trends that dominated discussions as we explored how to close the gap between sales and marketing activity. CubanEight MD, Sian Gaskell reminded us in her opening remarks what a tumultuous […]
Everyone is under pressure to do more in terms of results with less in terms of resource. Add to this the every changing media,political and business environment, and it’s no surprise that marketing and communications professionals are asking how to make more of their work as we head into 2019. It was exactly this topic […]
This summer, Marks & Spencer cleverly used social media to successfully launch its new navy polkadot jumpsuit. M&S used carefully selected influencers on Instagram to showcase the new jumpsuit, creating anticipation and excitement about the launch. And it worked. Using only social media promotion, the new ‘must-have’ piece sold out nationwide within 24 hours and […]
This year we are raising money for Katherine House Hospice, our chosen charity for 2018, and we’ve been busy fundraising. July started with a team of four enthusiastic (but slightly tired) ‘CubanEighters’ embarking on a 10 mile walk around Banbury … at midnight! The event is run by Katherine House Hospice, and this is their […]