18th July 2014

CubanEight takes cyber security global on CNN

This week has been a very exciting one for broadcast activity at CubanEight. One of our clients Dr Guy Bunker at Clearswift followed on his recent BBC Breakfast news appearance commenting on the eBay cyber-attack, with a slot on CNN programme Future Finance, discussing the key issues in compliance and critical information protection for the financial services industry.  CNN broadcasts to over 230 million homes globally, so we were delighted that our combined agency and client efforts resulted in reaching such a huge audience.  This type of content is PR gold and we have worked hard to amplify it with content marketing efforts and extend the reach via social networks.