26th February 2016

CubanEight attends What Kids Are Reading Awards!

We were in London on Thursday evening for the What Kids Are Reading Awards 2016, at St. Paul’s Roof Pavilion at Royal Festival Hall.

Our client Renaissance Learning held a lovely reception overlooking the Thames to launch its latest What Kids Are Reading report – looking into the books that school children are reading and enjoying. The awards honoured winning authors and teachers who had best used its Accelerated Reader software to inspire their pupils to read regularly and confidently.

What Kids Are Reading Coverage
This year’s report revealed popular YouTube vlogger Zoe Sugg (popularly known as Zoella) as the most popular author at secondary level. Her first book Girl Online earned the highest ratings among the 725,369 children who took the Accelerated Reader quiz throughout the 2014/15 academic year. Jeff Kinney and his novel Diary of a Wimpy Kid took the honours for the favourite book at primary level – at the same time as being recognised as the most widely read book in secondary schools.

Throughout the week we had been speaking with our media contacts about the report, and it was great to come in on Thursday morning to see the story picked up in many national papers and websites – including The Guardian, Daily Mail, Independent, i and The Times.

It was an enjoyable evening and gave us the chance to celebrate some of the great coverage that we achieved for the report!