Over the last 18 months the health sector has been under an unprecedented amount of pressure. And pandemic aside, the industry has faced unique issues in moving from paper-based legacy systems to digitalised process over recent years. Technology continues to help public and private health organisations innovate and adapt to ever changing health challenges.
Health technology is a major growth area in the UK and around the world. We’ve seen COVID-19 place even more pressure on the rest of the medical system, with issues like waiting times frequently in the news, and health organisations that have already moved to digital far better equipped to deal with critical peak situations like the pandemic – proving why digitisation in the sector is critical.
It is a fascinating sector with unique considerations and issues from a communications perspective. Patient care must always be front of mind, as well supporting staff, who have been under enormous pressure over recent months. Data is sensitive and privacy concerns must be addressed. Positioning can be complicated, ensuring the key information is shared, without over complicating the message.
PR can be used strategically to reach key decision makers as well as build trust and education to a wider audience, and support funding aspirations. We’ve worked with many health tech businesses and over the last year have worked with several innovative leaders in the field rolling out pioneering technology. Our campaigns are bespoke and are devised to support our clients’ business objectives, however we often find thought leadership activity, utilising key spokespeople as brand voices, news and awards to be very effective PR tools. Below are some highlights:
Agilisys is the digital transformation specialist for health care businesses and the public sector. It helps these organisations improve IT, moving from legacy systems to more efficient ways of working. We have created and placed content on why digital transformation is so critical in this sector – with publications such as The Journal of mHealth and shared news when Agilisys’ has started to work with new NHS Trusts such as Leeds Teaching Hospitals NHS Trust.
Bantham Technologies offers a digital solution to help health organisations move from paper systems to electronic data capture to make it quicker and easier for health workers. Bantham‘s Radar technology is an engine that uses machine learning and AI to review data and predict future activity in health care organisations, helping inform clinical decision making – for example to reduce waiting times. With COVID-19 placing even more pressure on NHS Trusts, this technology is able put in places strategies to help. Thought leadership (like this piece with Health Tech World) has been central to the campaign to build trust in the technology with key audiences, as well as using awards to raise awareness of the brand and build credibility of the business.
Optellum has developed breakthrough AI technology that works alongside CT scanners to improve early-stage detection of lung cancer in patients. This technology has huge impacts on cancer detection at early stages. We worked on the news launch of the technology in the UK – they are based in Oxford – securing front page news coverage with The I, an interview with Technology Editor Rory Cellan-Jones for the CEO on BBC World Service programme Tech Tent, and TV interview on BBC South as well as across business tech titles.
If you’d like to discuss how PR can help your health technology business get in touch.