Our News

Making the jump(suit) – B2B social media lessons from Marks & Spencer

This summer, Marks & Spencer cleverly used social media to successfully launch its new navy polkadot jumpsuit. M&S used carefully selected influencers on Instagram to showcase the new jumpsuit, creating anticipation and excitement about the launch. And it worked. Using only social media promotion, the new ‘must-have’ piece sold out nationwide within 24 hours and […]

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Team fundraising update

This year we are raising money for Katherine House Hospice, our chosen charity for 2018, and we’ve been busy fundraising. July started with a team of four enthusiastic (but slightly tired) ‘CubanEighters’ embarking on a 10 mile walk around Banbury … at midnight! The event is run by Katherine House Hospice, and this is their […]

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Why AI should complement not replace humans

So, the writing is on the wall for us humans and robots will soon be replacing us. This is according to the numerous reports and studies which are all predicting an impending dystopian future. According to a report by PricewaterhouseCoopers on automation in the workplace, as many as 30% of jobs in the UK, 38% […]

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Employee wellbeing and the shift in workplace culture

With recent reports in the press from recruiters highlighting low candidate availability and staff shortages in certain industries, workplaces are increasingly having to invest in alternative methods to recruit and retain their workforce. Research has shown that as businesses continue to embrace the digital age, traditional businesses must transform or else risk vanishing into an […]

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Messing about on the river for the CubanEight away day

Last week the team embraced the sunshine and headed off on our Summer team away day. The morning started with us taking in the beautiful Oxfordshire countryside in kayaks along the Oxford Canal and part of the River Cherwell. In teams of two or three we made our way along the canal working together to […]

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The millennial moment

The media (and its audience) love a demographic, and it’s really interesting to see how traditional media refers to millennials vs baby boomers. I am a millennial (just) and to be honest I am over reading about avocados and millennial pink (although, full disclosure, I do love both). There was a really interesting article in […]

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Meet Office Manager Cat Rees

The CubanEight office is managed by Cat, who ensures everything runs smoothly (and that coffee is ordered every week). Read more about her here: What is your role at CubanEight? Office Manger How long have you been with CubanEight? I joined CubanEight in September 2015 What is your favourite thing about PR? The variety of the work When […]

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