Blogging and PR

This week I challenged myself to write a blog on blogging. At the risk of getting too philosophical, I wanted to write about why blogging is so important and how it’s continuing to grow in terms of its role in PR. Blogging is increasingly becoming part of our everyday life so I wanted to document […]

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Our take on the Summly and Yahoo acquisition story

The Yahoo acquisition of content curation app Summly for a reported £18million had us all talking in the office last week. We weren’t just in awe of Summly founder Nick D’Aloisio’s new found wealth, the story also revealed some interesting things about Yahoo’s positioning. For our take on the story read Annabel’s guest post over […]

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The great measurement debate

Everyone knows that measuring return on investment in any area of business is important. And PR is no exception. Key Performance Indicators are central to the success of many PR projects, but debate still rumbles as to a single agreed and standardised form of measurement, So, how do we measure the success of what we […]

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