The CubanEight Water Cooler – October 2014

Our Favourite PR Examples of the Month Challenging cultural values across the globe and a musical all-star content marketing example – our favourite PR example of the month. God Only Knows… the BBC Music team shows how good it is at content marketing The BBC “don’t do ads” but, as all content marketers know, content […]

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The CubanEight Water Cooler – August 2014

Our Favourite PR Examples of the Month From toys to tech and the charitable response to neknominating, this summer we’ve had a huge range of ideas that took the limelight. Lego’s new Female Scientists and an end to #PinkItShrinkIt   The “Research Institute”, a new female scientist set is the result of a successful pitch […]

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Journalism.co.uk meet up – trending topics in conversation

This week our client Outbrain sponsored the journalism.co.uk meet up. It was a fun night starting off at platform 9&3/4 at Kings Cross Station – which will make a lot of sense to those Harry Potter fans, hence the disappearing trolley.  Then we moved up to the Parcel Yard Loft Bar in the station.    […]

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Does PR have a right to be at the content marketing table?

I was at an interesting event this week held by one of our clients, Outbrain discussing the land grab around content marketing. Panellists included Elizabeth McGuane, director of content strategy at Fleishman, Justin Pearse, journalist turned Head of Marketing at Bite, Kate Magee, Associate Editor at PR Week and Benjamin Cohen, journalist and publisher of […]

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