The CubanEight Water Cooler – October 2014

Our Favourite PR Examples of the Month Challenging cultural values across the globe and a musical all-star content marketing example – our favourite PR example of the month. God Only Knows… the BBC Music team shows how good it is at content marketing The BBC “don’t do ads” but, as all content marketers know, content […]

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The CubanEight Water Cooler- May 2014

Our Favourite PR Examples of the Month May has been a great month for creativity across all media channels and making. What’s interesting in these examples is the simplicity behind the idea; it’s their relevance to the brand and their audiences which helped to really amplify these campaigns. Japanese bar “frames and shames” sleeping drunks […]

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The CubanEight Water Cooler – March 2014

The CubanEight Water Cooler – March 2014   This month we’ve collated a few highlights of our favourite campaigns. From Lego avatars to phenomenal fundraising, March madness has clearly given birth to creativity! Why did the #nomakeupselfie campaign work so well? Firstly, let’s remember that this wasn’t even Cancer Research’s own campaign. It was an […]

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Storm in an E-cup: the impact of social media’s ability to speak truth to power

Social Media is fast becoming a force for highlighting injustice and bringing thoughtless prejudice into the public eye. The latest example of this was writ large this week as Asda and Tesco were forced to apologise and remove products from the shelves that played on common stereotypes of mental illness for Halloween costumes. The supermarkets […]

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Online Anonymity – balancing online freedom and etiquette for both business and social

With the rise in internet trolls and cyber-bullying it seems increasingly clear that people don’t behave online as they would do in the “real world”. Naturally, we adapt our language when writing to audiences on different online platforms, but it’s the disproportionate and contentious reactions from the online community to apparently inoffensive statements that have […]

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