1. The top baby names of 2014
This week was the annual release of the top boy and girl baby names by the Office for National Statistics. As ever, the media have a lot to work with in terms of stories – Game of Thrones inspired names like Khaleesi, Arya and Theon are growing in popularity and ‘Frozen’ has inspired 1,000 baby Annas and 537 baby Elsas. Meanwhile Prince George helped increase the popularity of his name, with George jumping three places from last year to be the 7th most popular boys baby name of 2014.
2. Selfridges launches Christmas in August
In August, the 4th floor of Selfridges was turned into a Christmas festive wonderland, a mere 143 days before Christmas! Through beating the other big retailers when it comes to Christmas promotion, Selfridge’s Christmas campaign has already scored coverage in Metro, The Star, Independent, Telegraph, The Guardian among others, proving that sometimes, planning ahead definitely gets you noticed.
3. Where’s Wally?
During the summer Virgin Trains partnered with Where’s Wally in a nationwide ‘Where’s Wally? Hunt.’ The campaign aimed to encourage families to get out and about this summer with Virgin Trains. Life size cut outs of Wally and smaller transfers were hidden into train stations across the country over six weeks. The public were encouraged to share their Where’s Wally pictures online through Twitter with the #FoundWally with the chance to win a luxury weekend trip in London. A successful campaign by families getting involved to travel around the UK in the hunt to find the well-loved illustrated character.