27th October 2020

CubanEight to drive UK PR for fleet management software Vimcar

Vimcar, the market-leading German fleet management software has briefed us to lead PR as it expands into the UK. We will build presence, deepen customer engagement and increase market leadership position among its target market of small and medium-sized companies.

Founded in Berlin in 2013, Vimcar aims to revolutionise the fleet industry, digitising all processes of company cars with innovative technology and attention to strong usability.

Aimed at SMEs, the company has quickly established itself as Germany’s leading, most trusted fleet management software and is now expanding into new territories to support business growth.

More than 90,000 vehicles use Vimcar’s SaaS solution to help them run more efficiently including companies like Allianz, Zalando and Hertha BSC.

Sophie Glaser VP of Marketing at Vicar said, “Vimcar has grown exponentially in Germany, and we expect to see the same level of growth as we expand into new territories – the UK is a milestone market for us in our scale-up journey.

“We are delighted to have found a PR partner that not only understands our objectives and works with us as an extension of our core team, but that has built a campaign for us to bring to life our common goal; to redefine fleet management.

“A big part of the decision to work with CubanEight came from the confidence they gave us in their understanding of our customers and their drivers, and how that can be woven into the fabric of the campaign to put Vimcar firmly at the forefront of the SME fleet management market. CubanEight has a track record in successfully launching businesses like ours into the UK market and building brands’ presence – this is what we exactly what we were looking for.”

We are very excited to be working with such a fast-growing market leader. The campaign will fully support the company’s expansion, increase share of voice within the UK market, and build on the Vimcar brand as it works to redefine the fleet management industry.