Becoming the category defining brand for the mass deployment of smart wireless charging
Chargifi is the market leader in the cloud management of wireless charging technology. It is spearheading the mass deployment of smart wireless charging for mobile devices, allowing businesses to monetise access to power.
We were briefed to position Chargifi as the category defining brand for smart wireless charging, showcasing it as the driving force behind a wireless world. The brand wants to reach a core business tech audience, alongside key vertical markets in the workspace and hospitality sectors.
Strategy includes developing a narrative for each vertical sector to highlight the issues and potential of wireless charging for that audience. This included developing a customer and media event focused on the workspace of the future. The thought-leadership event included a panel session and Q&A, and from this we developed rich media content to secure opportunities with top-tier media.
Showcasing the brand’s growth as an enterprise has been critical to Chargifi’s PR campaign. Building a strong narrative around its global expansion, including news on new partnerships, collaborations and funding announcements has enabled us to highlight Chargifi’s sector expertise and mission to become the category defining brand for smart wireless charging.
Press activity on Chargifi’s funding announcement resulted in over 30 pieces of coverage in just two-days across business, technology and national press, including The Telegraph.
The thought leadership event, which we managed and facilitated, paved the way to developing strong and long-term journalist and industry relationships in the tech and workplace media verticals, as well as with influencers and stakeholders, which in turn, have resulted in high-quality coverage.
Opportunities secured within the hospitality vertical have been known to directly results in new business leads.