Going global with data

Clearswift is a global cyber security company. Clearswift offers content-aware, policy-based solutions to enterprises that enable them to manage and maintain no-compromise data, email and web security across all gateways and in all directions.

Brief to CubanEight

Our work with Clearswift spanned five years, and involved initial strategic positioning to establish Clearswift as a business that understands its customers’ evolving security needs and to lead the debate in how organisations can take advantage of the collaborative and Web 2.0 tools in a safe and secure environment.

The campaign progressed to focus on raising awareness of Clearswift as a global leader in its field, and positioning the company as taking a positive stance in providing world class web and gateway security solutions.

CubanEight recommended creating independent research – to fuel a thought-leadership driven campaign to engage with target audiences.The research covered the issues around internal threats, their impact on organisations’ security and how to manage them – identifying The Enemy Within. The theme was adopted by Clearswift as a focal point of Clearswift’s Global Sales and Marketing strategy.  The research was also implemented at a global level, in key markets: Germany and Asia Pacific.

Campaign outcomes 

  • Broadcast & national media opportunities: BBC World Service, Reuters, Sky Radio News & Mail on Sunday
  • Briefings & coverage: InfoSecurity, IDG’s CiteWorld as well as SC Magazine & IT Pro
  • Thought leadership: The Guardian, Business Review Europe, Business Computing World as well as HRZone and GPSJ
  • Research was shared via social media with 100% positive sentiment reaching 388,526 people. The tweets encompassed keywords from the campaign including ‘Enemy Within’, ‘Perfect Storm’, ‘IT security’ and ‘Insider threat’