Going global with data
Clearswift is a global cyber security company. Clearswift offers content-aware, policy-based solutions to enterprises that enable them to manage and maintain no-compromise data, email and web security across all gateways and in all directions.
CubanEight recommended creating independent research – to fuel a thought-leadership driven campaign to engage with target audiences.. The research covered the issues around internal threats, their impact on organisations’ security and how to manage them – identifying The Enemy Within. The theme was adopted by Clearswift as a focal point of Clearswift’s Global Sales and Marketing strategy. The research was also implemented at a global level, in key markets: Germany and Asia Pacific.
- Broadcast & national media opportunities: BBC World Service, Reuters, Sky Radio News & Mail on Sunday
- Briefings & coverage: InfoSecurity, IDG’s CiteWorld as well as SC Magazine & IT Pro
- Thought leadership: The Guardian, Business Review Europe, Business Computing World as well as HRZone and GPSJ
- Research was shared via social media with 100% positive sentiment reaching 388,526 people. The tweets encompassed keywords from the campaign including ‘Enemy Within’, ‘Perfect Storm’, ‘IT security’ and ‘Insider threat’