Outbrain is the leading content recommendation platform, reaching a highly engaged audience through distribution on top publisher sites. Outbrain provides publishers with a service for recommended links to increase traffic and generate revenue, and marketers a way to their distribute content alongside publisher’s own editorial recommendations.
To position Outbrain as an innovative new addition to the UK content marketing landscape with a strong heritage in the US market. Present Outbrain as the answer for publishers and marketers as the digital landscape and people’s online consumption habits change.
Tactics / activity
- Media briefing tours – utilising senior management from the US and UK teams we introduced Outbrain to key media across the publishing and marketing sectors
- Customers announcements – using new client announcements we presented Outbrain as a tool which innovate marketers and publishers are using to drive forward their online strategies
- Education and opinion articles – as the area of content discovery is emerging in the UK, we developed and secured a range of by-lined articles, introducing the sector, and thus presenting Outbrain as though leaders in the space
To date, the campaign has generated coverage across key media such as NMA, In Publishing and BBC Online. The campaign has led to raised brand awareness in the UK, and supported the two key business focus sectors of publishing and marketing.