Raising awareness of a customer service expert in an omnichannel world

Zendesk is the world’s leading cloud software for customer service providing ‘ beautifully simple’ customer service to more than 52,000 companies in 150 countries and over 300 million people.

Brief to CubanEight

To position Zendesk as a company that understands its customers’ needs and challenges when it comes to customer service in an omnichannel world and raise awareness within key vertical sectors.

Tactics / Activity

  • Media briefings, explaining the Zendesk story up to and through the one of the most successful tech IPOs in 2014
  • Data-driven stories via its Benchmark reports
  • Thought-leadership and opinion articles
  • Awards

Campaign outcomes

To date, the campaign has generated coverage across Tier 1 media including:

  • BBC
  • CityAM
  • StrategyEye
  • TechCrunch
  • The Times
  • Forbes
  • CBR
  • Management Today

Customer case studies were also utilised to secure coverage in key verticals Travel Weekly, Travel Trade News, Travel Daily Media. Zendesk were also crowned winners at the Cloud Awards and shortlisted for best technology provider in the Travolution Awards 2014.